Give a Little, Help a Lot™ week-long campaign kicks off in Alberta today

CALGARY, June 14, 2013 /CNW/ - (TSX: L) - Real Canadian Superstore^®, Extra Foods^®, and Your Independent Grocer  Loblaw Companies Limited (Loblaw) banner stores, across Alberta announce that their annual Give a Little, Help a Lot™ campaign will once again support KidSport and many other local children's charities. The campaign kicks off on June 14.

"We are inviting shoppers to add $2 to their grocery bill at the checkout," said Peggy Hornell, senior director, Community Investment, Loblaw Companies Limited. "One hundred per cent of funds raised in a local store through Give a Little, Help a Lot™ campaign will go directly to local children's charities."

Since 2008, the Give a Little, Help a Lot™ campaign has assisted local children's charities across Canada. In Alberta, Loblaw banner stores Real Canadian Superstore^®, Extra Foods^® and Your Independent Grocer ^® have raised more than $ 250,000 for local children's charities. Nationally, the Give a Little, Help a Lot™ campaign has donated more than $3.4 million with the generous support of customers.

This year, Loblaw hopes to raise $750,000 nationally with the Give a Little, Help a Lot™ campaign and be able to continue to support the needs of children's charities across Canada.

About Loblaw Companies LimitedTSX: L

Loblaw Companies Limited, a subsidiary of George Weston Limited, is Canada's largest food retailer and a leading provider of drugstore, general merchandise and financial products and services. Loblaw is one of the largest private sector employers in Canada. With more than 1,000 corporate and franchised stores from coast to coast, Loblaw and its franchisees employ more than 134,000 full-time and part-time employees. Through its portfolio of store formats, Loblaw is committed to providing Canadians with a wide, growing and successful range of products and services to meet the everyday household demands of Canadian consumers. Loblaw is known for the quality, innovation and value of its food offering. It offers Canada's strongest control (private) label program, including the unique President's Choice^®, no name^® and Joe Fresh^® brands. In addition, the Company makes available to consumers President's Choice Financial^® services and offers the PC^® points and PC Plus™ loyalty program.

SOURCE: Loblaw Companies Limited

For more information or to request an interview, please contact: 
Loblaw Public Relations
[email protected] or [phone]