Global hair care innovator Schwarzkopf launches new salon-inspired hair care lines in Canada

New premium offerings include the Schwarzkopf ULTÎME collection for colour, care and styling and Schwarzkopf Keratin Color for hair that needs extra attention

TORONTO, Jan. 7, 2016 /CNW/ - Henkel Canada proudly announces the debut of Schwarzkopf, one of Canada's most-loved salon brands – and one of the top cosmetic hair care brands in the world –into Canada's retail market with two new premium hair care lines.

The collections, designed to bring out the very best in hair, span across the hair colour, care and style categories and include: Schwarzkopf essence ULTÎME, styliste ULTÎME and color ULTÎME, the first hair care brands exclusively developed with beauty icon, Claudia Schiffer. This launch also includes a high performance colour line for younger looking hair, Schwarzkopf Keratin Color.

"We are excited to bring these state of the art collections of Schwarzkopf- our strongest global brand - to Canadian retail" says Peter Guenther, President of Henkel Canada. "This was a labour of love, several years in the making – working alongside 34 scientists, we sourced the best Schwarzkopf hair colour, care and styling technologies from around the world and put them into these new products. These lines such as the ULTÎME collection combine Claudia Schiffer's beauty insights from the catwalk and fashion shoots, with Schwarzkopf's heritage and expertise, giving Canadians an unparalleled salon-inspired experience, in the comfort of their own homes."

"I've always wanted to design and create hair products", says beauty icon, Claudia Schiffer, "and Schwarzkopf has given me the opportunity to bring my signature hair line here." For 25 years Schiffer has worked with the world's leading specialists in hair beauty – including the best hair stylists and colourists worldwide. She has come across thousands of products and gathered a wealth of experience. Now, leveraging Schwarzkopf's scientific hair research and know-how, Schiffer has helped develop hair colour, care and styling products that meet her highest demands.

Schwarzkopf and Claudia Schiffer also created high-class signature fragrances for these products consisting of 135 carefully selected ingredients. This exclusive scent features notes of fresh fruit and white blossom, rounded off by a sensual combination of white musk, sandalwood and vanilla.

The new signature Schwarzkopf ULTÎME collection includes:

Schwarzkopf color ULTÎME: home colour kits that feature iconic, fashionable high-definition colours tailor made for blondes, reds, coppers, brunettes and blacks that use similar technologies to Schwarzkopf's professional salon coloration line. Featuring high definition pigment mixtures, this line represents a new standard for vibrant, high definition colour with unparalleled colour accuracy. The line is formulated with luxurious pearl essence to deliver luminous colour performance and accuracy, alongside Schwarzkopf's signature healthy-looking strength and shine. The 22 shades in this line are categorized under: Iconic Blondes, Glowing Coppers, Flaming Reds, Divine Brunettes, and Magnificent Blacks. Each home colour kit has a manufacturer's suggested retail price (MSRP) of $15.99.

"With Claudia Schiffer's collaboration, an exciting first in this collection is our professional level blonde," explains said Genevieve Zimanyi, Director of Beauty Care, at Henkel Canada.. "As those who have tried colouring their hair with a blonde shade can attest, getting a true beautiful blonde colour at home without brassiness can be a challenge."

Zimanyi continues: "The new Schwarzkopf color ULTÎME line features high definition pigment mixtures with a smart alkalizing formulation and anti-yellow pigments, to help drive true colour deep into the hair's cortex."

Zimanyi also notes the depth of options in this line for those with black hair, a shade that is often under-represented. Shades in the Magnificent Blacks category include: Khol Black, Black Cherry, Midnight Black, Espresso Black and Amethyst Black.

Schwarzkopf essence ULTÎME: extra rich, high-performance shampoos, conditioners and treatments formulated with luxurious pearl essence for incredibly strong, shiny, luxurious hair. There are four specific lines under Schwarzkopf essence ULTÎME, which include: Omega Repair, Diamond Color, Biotin⁺ Volume and Amber⁺ Oil Nutrition.  Each of these products feature two breakthrough technologies: hair identical keratin penetrating deep into hair to help repair damage in the hair's inner cortex, and biomimetic hair repair, which mimics hair's natural lipids and covers the hair's cuticle with a layer of protection.  Each product in this line has a MSRP of $12.99.

Schwarzkopf styliste ULTÎME: styling aids for all hair types and styles include: hair sprays, mousse, and dry shampoo. These products feature micro-fix technology with advanced micro polymers in high performance formulations to provide weightless, more natural looking holds.  The lines under Schwarzkopf styliste ULTÎME are: Biotin⁺ Volume, Crystal Shine and Amino-Q Hold and each product has a MSRP of $12.99.

Schwarzkopf Keratin Color: this is high performance colour care for hair that needs extra attention. Schwarzkopf developed Keratin Color in 14 shades, ranging from Light Pearl Blonde to Onyx Black, to bring damaged, brittle hair back to life in just 30 minutes. Hair is left looking fuller, grays are 100% covered, breakage is reduced by up to 80%, and skin flattering pigments ensure the colour will compliment skin tone. This line features a first-ever pre-treatment called keratin care complex that cares for both the cuticle and the cortex of the hair, penetrating deep to help improve hair strength. It is almost odourless, thanks to its Ammonia Control technology. Each product in the Schwarzkopf Keratin Color line has a MSRP of $15.99.

Both the Schwarzkopf ULTÎME collection and Schwarzkopf Keratin Color will be available beginning January 2016, across Canada, in the health and beauty sections of retail stores.

Visit Schwarzkopf online: www.schwarzkopf.ca
Facebook: www.facebook.com/SchwarzkopfCA           

About Schwarzkopf and Henkel Canada
Schwarzkopf is one of the three market leaders of global hair cosmetic brand that  focuses on quality, skill and innovation for more than 115 years. Started as the world's first innovative powder shampoo in 1910, Schwarzkopf expanded its various product portfolios and is currently available in 50 countries worldwide. Schwarzkopf constantly upholds consumer satisfaction and maintains its quality consistently. This is reflected through its slogan "Professional HairCare for You.". It is owned by Henkel that operates worldwide with leading brands and technologies in three business areas –Beauty Care, Laundry and Home Care, and Adhesive Technologies. Well known Beauty Care brands of Henkel Canada include, amongst others, Dial, RightGuard and got2b.  

SOURCE Henkel Canada

Suzanne Mandarino, DDB chic, 416.972.5798 | [email protected]