Global PERFORMANCE® Sleep Innovator BEDGEAR® and The Brick Team Up to Bring Sleep Fuel to the 2018 Toronto Marathon
FARMINGDALE, N.Y., May 3, 2018 /CNW/ -- BEDGEAR®, the fast-growth PERFORMANCE® lifestyle brand, announces their joint partnership with The Brick, Canada's largest home furniture retailer and the 2018 Toronto Marathon, on Sunday, May 6, 2018. Together, both brands aim to reach the young and active Toronto demographic, through personalized and curated in-store experiences focused on increasing their performance.
BEDGEAR's interactive booth at the Toronto Marathon Expo on Friday, May 4th and Saturday, May 5th at booth numbers 67-69 will feature a similar look-and-feel and experience to that of The Brick's Performance Shop-in-Shops and will offer customized fittings using its Sleep System ID and Pillow ID, outfitting visitors with the ideal bedding equipment to get the most out of their sleep. BEDGEAR product specialists will be available to fit runners for products that create their optimal sleep environment. BEDGEAR will be providing a 15% discount on all personalized Performance Sleep gear purchases made at the Expo booth.
"At The Brick, we're actively engaged every day, working with BEDGEAR to get our customers a better night's sleep and more recovery out of the time they spend in bed. Partnering on the Toronto Marathon with BEDGEAR is an ideal collaboration that will extend our reach in Canada, bringing Performance Sleep essentials to the Canadian running community, helping them achieve more on race day," says Steve Carella, Director of Merchandising, Sleep at The Brick.
In addition to getting fit for personalized sleep gear, BEDGEAR's booth will host events throughout peak Expo hours, to help runners prep for race day. This includes 15-minute yoga sessions led by local certified Yogi, Kaye Peñaflor to help runners build strength and aid in their recovery. Peñaflor will lead sessions from a BEDGEAR mattress, demonstrating poses that can be practiced at home in bed or on the sidelines of a race route. Runners can also enjoy complimentary kinesio taping to help prevent common running injuries.
"Since BEDGEAR debuted in Canada with The Brick in 2011, we've amassed a loyal Canadian following and have since seen the demand for our personalized Performance Sleep products grow exponentially," said BEDGEAR CEO Eugene Alletto. "As the Official Performance Sleep partner of the Toronto Marathon, we're now able to engage with the active running community in Canada, fitting each athlete for their Performance Pillow and Mattress together, offering 100% of their sleep comfort and maximizing their recovery at night."
Additional information at: bedgear.com | facebook.com/bedgear | Twitter: @bedgear | Instagram: @bedgear | linkedin.com/company/bedgear
About BEDGEAR® PERFORMANCE®
Founded in 2009, BEDGEAR® is the rapid growth, global lifestyle brand of PERFORMANCE® bedding for people that want to achieve more out of life. BEDGEAR has redefined the way people view sleep by offering personalized products based on sleep position and body frame. Our patented fabric technologies wick away heat and moisture to help regulate body temperature and generate a cooler, drier sleep environment to maximize recovery at night. With distribution facilities in the U.S. and Asia, BEDGEAR is sold in more than 4,000 retailers across the U.S. and Canada, as well as expanding globally. BEDGEAR currently partners with the Boston Celtics and Dallas Mavericks alongside a history of professional athletes and sports teams, including the gold medalist USA Women's National Ice Hockey Team. You can't cheat sleep – but you can get more out of the time you spend in bed. Sleep Fuels Everything®! Learn more at bedgear.com.
SOURCE BEDGEAR
Faith Paris, Director of PR, BEDGEAR, 631-414-7758 ext. 392, [email protected], https://www.bedgear.com
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