Global's hole in one! 2010 Masters audience grows 60%

OVER NINE MILLION VIEWERS TUNE INTO THE TWO-DAY LIVE BROADCAST

TORONTO, April 12 /CNW/ - Global Television's broadcast of the 2010 Masters Tournament on Saturday, April 10 and Sunday, April 11 had a total reach of 9 million viewers tuning in at some point during the two-day broadcast. The most highly-anticipated sporting event of the spring averaged 1.4 million viewers (Ind 2+, national) - an increase of 60% over 2009's coverage.

This year, Phil Mickelson's emotional victory was his third Masters win.

    
    2010 MASTERS DATA HIGHLIGHTS:
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    -   59% more viewers than last year Ind 2+, national
    -   64% more viewers than last year A18-49, national

    Saturday 2010 vs. Saturday 2009
    -   Averaged 1,044,500 viewers Ind 2+, national; 337,100 A18-49, national
    -   Viewing peaked at 6:12pm ET with 1.5 million viewers Ind 2+, national
    -   62% more viewers than last year Ind 2+, national
    -   80% more viewers than last year A18-49, national

    Sunday 2010 vs. Sunday 2009
    -   Averaged 1,772,100 viewers Ind 2+, national; 641,600 A18-49, national
    -   Viewing peaked at 6:40pm ET with 2.6 million viewers Ind 2+, national
    -   71% more viewers than last year Ind 2+, national
    -   73% more viewers than last year A18-49, national
    

Source: All data, as of August 31st 2009, BBM Canada PPM Overnight Data based on Adults 18-49 unless otherwise indicated.

For further information: Media Contact: Sónia Brum, Global Television, [phone], [email protected]