GLV LAUNCHES ITS STRATEGY TO CREATE A NEW GLOBAL FORCE IN WATER

    
    The Company merges all its water businesses under one global brand name,
                        to be launched today as Ovivo
    

MONTREAL, Sept. 13 /CNW Telbec/ - GLV Inc. (TSX: GLV.A, GLV.B) is pleased to announce the merging of all its water businesses under one global brand name, to be launched today as Ovivo. It brings together businesses with some of the greatest reputations, in over two centuries of water industry, and operating from 21 countries across five continents.

"Our consolidation strategy is in response to three key market drivers," said Richard Verreault, GLV's President and Chief Operating Officer. "Firstly, we want to position ourselves to take full advantage of the growth opportunities which are widely renowned within the water industry. Secondly, we recognize the trend towards the industry globalisation and it demands that we pool our expertise and resources to ensure our broad portfolio of technologies and know-how is available in all the countries we choose to serve around the world. Thirdly, by consolidating our businesses into one brand, we aim to challenge the status quo imposed by the top players in the market."

The decision to market the water businesses under one brand is the result of a nine-month review following the acquisition of Christ Water Technology in November 2009. This change will create one of the greatest pools of talent in the water industry and will allow this expertise to be accessible by clients, no matter where they are in the world.

As society and the global economy demand more and more from water, there is a growing requirement for ever more specialized applications to manage clean water, to create efficient process water systems, to treat wastewater, to extract energy from wastewater and to champion the reuse of water. "Water is in the spotlight," added Richard Verreault. "Water is now fundamental to good governance as the true cost of managing water is being recognized around the world. Scarcity, rigorous legislation and corporate social responsibility combined with the increasing recognition that water is a key business issue provide very interesting growth opportunities."

Ovivo specializes only in water and focuses its attention upon specific industrial and municipal applications for water. The new group's raison d'être is to create value in water for clients, through a thorough understanding and knowledge of key industries in which water has the most significant impact. Ovivo's role is to manage the cost of using water and help clients achieve the maximum value of the water they depend on for their core processes.

As of today, Ovivo is rolling out global sales and marketing campaigns. These campaigns are supported by its new Website, at www.ovivowater.com, which brings the group's portfolio of solutions, applications and equipment together, under a single address. Over the next few weeks, Ovivo will also be participating in several international trade shows, including IFAT ENTSORGA, the world's most important trade fair in the fields of water, sewage, waste and raw materials management, starting today in Munich, Germany.

About Ovivo name

Ovivo is built around the Latin word for life, of which water is a fundamental element. It represents the agility and the enterprising spirit which we bring to the market. "By choosing Ovivo, we have adopted a name in line with our vision of creating value in water. We will not claim to be the biggest, but rather aim to be the best. And we will achieve such a goal by bringing water to life," concluded Richard Verreault.

    
    -------------------------------------------------------------------------
                   ANNUAL GENERAL MEETING OF SHAREHOLDERS

    Members of the financial community and media are invited to GLV's Annual
    General Meeting of Shareholders. The management will present the strategy
    to position Ovivo as a pure-play water company and achieve its ambitious
                     objective to become a $1B company.

                         Thursday, September 23, 2010
                                at 10:30 a.m.

                     Sofitel Montréal Golden Mile Hotel
                             Pablo Picasso Room
                    1155 Sherbrooke Street West, Montréal
    -------------------------------------------------------------------------
    

About GLV Inc.

GLV Inc., a leading global provider of technological solutions used in water treatment as well as in pulp and paper production, operates in some 30 countries with approximately 2,300 employees as at June 30, 2010. GLV is a public company whose shares trade on the Toronto Stock Exchange (TSX) under the ticker symbols GLV.A and GLV.B; it is a constituent of the S&P/TSX Clean Technology Index.

Notice regarding forward-looking statements

Statements made in this press release that describe the Company's or management's budgets, estimates, expectations, forecasts, objectives, predictions or projections of the future may be "forward-looking statements", which can be identified by the use of the conditional or forward-looking terminology such as "anticipates", "believes", "estimates", "expects", "may", "plans", "projects", "should", "will", or the negative thereof or other variations thereon. The Company cautions that, by their nature, forward-looking statements involve risks and uncertainties, and that its actual actions and/or results could differ materially from those expressed or implied in such forward-looking statements, or could affect the extent to which a particular projection materializes. For more information on risks and uncertainties, and assumptions that would cause the Company's actual results to differ from current expectations, please refer to the section V "Risk management and risk factors" of the Management Discussion and Analysis (MD&A) for the fiscal year ended March 31, 2010. The forward-looking statements herein reflect the Company's expectations as at the date of this press release and are subject to change after this date.

For further information: Investors: Louis Guindon, Vice-President, Treasury, [phone], [email protected]; Media: Yves Doucet, Director, Communications, [phone], [email protected]