"GO" Canada! Hasbro celebrates 75 years of MONOPOLY this Canada Day with an
all new edition created by Canadians!

The world's favorite family game brand announces the 22 cities elected by fans across Canada to appear on new MONOPOLY: Canada Edition game board

TORONTO, June 22 /CNW Telbec/ - The results are in! After passionate campaigns across the country and more than one million votes from MONOPOLY fans from Kelowna to Kawartha Lakes, 22 of Canada's favourite cities now have a home on the new MONOPOLY: Canada Edition game board. Chatham-Kent, Ontario now represents the coveted Boardwalk spot, with Saint-Jean-Sur Richelieu Quebec capturing Park Place to round out the prestigious dark blue property group in the popular game invented by Charles Darrow in 1935.

"We are thrilled to celebrate Canada Day with this new all-Canadian edition of the world's favorite family game brand featuring cities voted by Canadians!" said Michelle Sinclair, Brand Manager of Games & Puzzles for toy and game-maker Hasbro Canada. "We hope that Canadian MONOPOLY fans will enjoy playing on a game board that includes an interesting mix of our cities featuring all of the dynamic cultures, sights and history of this country."

Votes were cast during a six-week period in early 2010. The first four weeks of voting determined 20 of the 22 cities featured in the game, picked from 65 pre-selected cities based on the population size of the province in which they resided. The remaining two spots were reserved for a wildcard vote for any city across Canada. Ten cities with the most nominations for the wildcard faced off for two weeks in February 2010 and Beauceville, Quebec and Banff, Alberta earned the brown property spaces on the game board, traditionally occupied by Baltic Avenue and Mediterranean Avenue.

Celebrating Great Canadian Cities

The following 22 cities earned spots on the MONOPOLY: Canada Edition game board, and are listed with the highest rent properties first:

    
    -  Dark Blue: Chatham-Kent, Saint-Jean-Sur-Richelieu
    -  Green: Calgary, Sarnia, Edmonton
    -  Yellow: Windsor, Quebec City, Trois-Rivieres
    -  Red: Medicine Hat, Gatineau, Shawinigan
    -  Orange: Kawartha Lakes, Chilliwack, Montreal
    -  Magenta: Kelowna, North Bay, St. John's
    -  Light Blue:  Ottawa, Toronto, Vancouver
    -  Brown: Beauceville, Banff
    

Along with the 22 property spaces featuring great Canadian cities, the game will include updated Chance and Community Chest cards that highlight events and culturally relevant scenarios from Canada. Players may take flight at the International Balloon Festival in Saint-Jean-Sur-Richelieu, skate along the Rideau Canal in Ottawa or win big at the casinos in Niagara Falls. The new MONOPOLY: Canada Edition also features an Electronic Banking unit with cards instead of cash. Players can collect rent and buy their favourite Canadian cities with the touch of a button!

Today, the MONOPOLY brand provides entertainment experiences for players around the world. Whether they play the board game, digital or online games, or participate in casino or lottery gaming, there is a MONOPOLY experience to fit every lifestyle. Stemming from the strategic alliance between Hasbro and Electronic Arts Inc. (NASDAQ: ERTS), EA has created digital versions of MONOPOLY which are available for download for mobile phones or free online at www.Pogo.com. MONOPOLY is also available for console gaming systems, including the Nintendo Wii(TM), Xbox 360(TM), PlayStation(R)2 and PLAYSTATION(R).

The new MONOPOLY: Canada Edition will be available in stores across the country, in both English and French on June 28th, 2010 for an approximate retail price of $39.99. For more information please visit www.hasbro.ca.

About MONOPOLY

Since 1935, more than 275 million copies of MONOPOLY have been sold in 111 countries and 43 languages. More than 200 different editions of the game have been published, but the most popular continues to be the classic "Number Nine." Affectionately known by its original product number, "Number Nine" is based on the streets of Atlantic City and is nearly identical to Charles Darrow's original submission to Parker Brothers. The MONOPOLY name and logo, the distinctive design of the game board, the four corner squares, the MR. MONOPOLY name and the character, as well as each of the distinctive elements of the board and playing pieces are trademarks of Hasbro for its property trading game and game equipment. (C) 2010 Hasbro, All Rights Reserved.

About HASBRO

Hasbro, Inc. (NYSE:HAS) is a worldwide leader in children's and family leisure time products and services with a rich portfolio of brands and entertainment properties that provides some of the highest quality and most recognizable play and recreational experiences in the world. As a brand-driven, consumer-focused global company, Hasbro brings to market a range of toys, games and licensed products, from traditional to high-tech and digital, under such powerful brand names as TRANSFORMERS, PLAYSKOOL, TONKA, MILTON BRADLEY, PARKER BROTHERS, CRANIUM and WIZARDS OF THE COAST. Come see how we inspire play through our brands at http://www.hasbro.ca. (C) 2010 Hasbro, Inc. All Rights Reserved.

About ELECTRONIC ARTS

Electronic Arts Inc. (EA), headquartered in Redwood City, California, is the world's leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS Freestyle(TM) and Pogo.com www.pogo.com (TM) In fiscal 2008, EA posted GAAP net revenue of $3.67 billion and had 27 titles that sold more than one million copies. EA's homepage and online game site is www.ea.com. More information about EA's products and full text of press releases can be found on the Internet at http://info.ea.com.

For further information: Marisa Pedatella at Hasbro Canada, 905-238-3374 x 282 or [email protected]