Go Pink with TELUS to bring breast cancer screening equipment to CancerCare
Manitoba

Give the gift of health to women in your community with the purchase of a pink BlackBerry smartphone only from TELUS

WINNIPEG, May 10 /CNW/ - TELUS and CancerCare Manitoba today announced the launch of a milestone campaign to make a 'pink' difference and help enhance breast cancer screening equipment in Manitoba. Between May 6 and October 31, 2010, TELUS will donate $25 to CancerCare Manitoba for the purchase of a pink BlackBerry Curve 8530 available only at TELUS. This equipment will help with early detection of breast cancer for women in Manitoba.

Routine screening saves lives and not all community members understand the importance of mammograms. This campaign will help increase access to vital equipment and increase the chance of survival from this life-threatening disease. Access to this equipment is limited.

The TELUS "Go Pink" campaign will fund tangible social outcomes that women and men will benefit from immediately. The coast-to-coast campaign is benefiting communities by funding innovative breast cancer technology in healthcare facilities across Canada, including: BC Women's Hospital & Health Centre Foundation, Alberta Cancer Foundation, Saskatchewan Cancer Agency, CancerCare Manitoba, Princess Margaret Hospital Foundation in Toronto, The Ottawa Hospital Foundation, Segal Cancer Center at the Montreal Jewish General Hospital and QEII Health Sciences Centre in Halifax.

"As a Canadian technology leader and a committed corporate citizen, TELUS recognizes the need to bring the latest technology to local healthcare providers in an effort to help with the early detection of breast cancer," said Jill Schnarr, vice-president, TELUS Community Investment. "As a woman and mother, I am so grateful that our TELUS team and our customers have an opportunity to give back in a meaningful way to help with the purchase of new breast cancer screening equipment for our communities."

"Breast cancer is the most frequently diagnosed cancer in Canadian women. One in nine Canadian women are expected to develop breast cancer in their lifetime and early detection is crucial to saving lives" said Annitta Stenning, executive director, CancerCare Manitoba Foundation. "We provide screening to women in 87 communities around the province through our sites in Winnipeg, Brandon, Thompson and Morden/Winkler, as well as through our mobile breast screening program. Through this program, TELUS is enabling our organization to improve our screening technology and to deliver better results to the people of Manitoba."

TELUS has a proud history of supporting breast cancer research, awareness and detection through its support of the Canadian Breast Cancer Foundation's TELUS Tours for the Cure, the Rethink Breast Cancer fundraising campaign, and donating $1 to the BC Cancer Foundation and Alberta Cancer Foundation for every long distance call made by TELUS landline customers on Mother's Day.

The BlackBerry Curve 8530 smartphone, for $49.99 on a three-year plan is only available in pink from TELUS. For more information about the TELUS Go Pink campaign, please visit www.telus.com/pink.

CancerCare Manitoba

CancerCare Manitoba is the provincially mandated cancer agency for all of Manitoba, charged with the responsibility for cancer prevention, detection, treatment, research and education. CancerCare Manitoba is dedicated to excellence in cancer care, to enhancing the quality of life for those diagnosed and living with cancer and blood disorders and to improving the control of cancer for all Manitobans.

CancerCare Manitoba Foundation

The CancerCare Manitoba Foundation is the only organization exclusively fundraising for CancerCare Manitoba. While CancerCare Manitoba works in partnership with Manitoba Health, some programs and services may not be eligible for government funding. Since 2000, donors from every walk of life have given more than $65 million to the CancerCare Manitoba Foundation to bridge this gap and help deliver the best research, patient care, treatment and support.

About TELUS

TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $9.6 billion of annual revenue and 11.9 million customer connections including 6.6 million wireless subscribers, 3.9 million wireline network access lines and 1.2 million Internet subscribers and 200,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including data, Internet protocol (IP), voice, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed $158 million to charitable and not-for-profit organizations and volunteered 3.1 million hours of service to local communities since 2000. Nine TELUS Community Boards across Canada lead TELUS' local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.

For more information about TELUS, please visit telus.com.

For further information: Joan Stephens, Director of Marketing & Communications, CancerCare Manitoba Foundation, [phone], [email protected]; Chris Gerritsen, TELUS Media Relations, [phone], [email protected]