GO! SOLUTIONS CARNIVORE™: Meat the New Kibble on the Block

Petcurean unveils new recipes to fuel dogs and cats who require a protein-rich diet

CHILLIWACK, BC, Jan. 30, 2019 /CNW/ - A growing number of Canadian homes include at least one dog or cat¹, and consumers are recognizing, more than ever, that there is no one-size fits all solution to feeding their pets. To support larger, more active pets, that require higher levels of protein in their diet, Petcurean announces GO! SOLUTIONS CARNIVORE™, their newly repositioned collection of protein-rich kibble for cats and dogs, formerly known as GO! FIT + FREE™.  Like all Petcurean recipes, the GO! CARNIVORE collection have been formulated by a team of nutritionists led by Dr. Jennifer Adolphe, who is a registered dietitian and holds a Ph.D. in companion animal nutrition.

Between 70-87 percent of GO! CARNIVORE'S protein content is sourced from animal ingredients, including premium quality: cage-free chicken, cage-free duck, cage-free turkey, whole dried egg, grass-fed lamb, wild boar, salmon, herring, cod and trout. Premium quality plant ingredients provide the remaining essential amino acids to complete the protein profile, along with numerous phytonutrients, complex carbohydrates, vitamins, and minerals.

Each new recipe has also been specially formulated to include digestive enzymes, probiotics and prebiotic fiber that support optimal nutrient utilization and protein digestion, helping pets absorb more nutrients instead of excreting them out as waste. GO! CARNIVORE recipes for dogs offer protein levels between 32 and 36 percent, appealing to omnivorous canines; GO! CARNIVORE recipes for cats offer protein levels between 42 and 46 percent, appealing to obligatory carnivorous felines which require higher levels of protein.

"A common misconception about protein is that it is the main source of energy," said Annabelle Immega, Trade Marketing Manager at Petcurean. "However, a pet's body is much more efficient at converting carbohydrates and fat into energy, whereas protein's primary purpose is for tissue and muscle repair during the recovery phase. The balance between carbohydrates, fat, and protein make the GO! CARNIVORE collection an excellent option for large or more active pets, helping to maintain energy levels, build strong, lean muscles, and produce well-formed stools".

With a growing number of consumers seeking solutions-oriented nutrition and new options in the protein-rich category, Petcurean's GO! CARNIVORE collection is well positioned to offer a balanced approach to high-protein recipes. Operating under the philosophy that no two pets are alike, Petcurean has always been committed to providing solutions for all pets and their owners with a variety of premium recipes, including moderate protein, vegan, limited ingredient, whole-grain and grain-free, and more. With the addition of the GO! CARNIVORE collection, providing the highest percentage of protein from animal sources of all Petcurean products, Petcurean delivers on both retailer and consumer demand for high-meat recipes.

Available at independent pet specialty retailers nationwide this March, the GO! CARNIVORE collection features a refreshed packaging design to amplify its solution-driven nutrition approach. Delivering on the company's promise to make a recipe for each and every pet, while satisfying consumer demand for solutions-oriented nutrition, the new high-protein collection is formulated for pets with decidedly carnivorous preferences. There are four new recipes for dogs and cats in the GO! CARNIVORE collection for consumers seeking variety, plus updates to four existing recipes.

NEW Recipes

• GO! CARNIVORE grain-free salmon + cod recipe for dogs of all life stages
• GO! CARNIVORE grain-free salmon + cod recipe for cats of all life stages
• GO! CARNIVORE grain-free lamb + wild boar recipe for dogs of all life stages
• GO! CARNIVORE grain-free lamb + wild boar recipe for dogs of all life stages

Updated Recipes

• GO! CARNIVORE grain-free chicken, turkey + duck recipe for puppies
• GO! CARNIVORE grain-free chicken, turkey + duck recipe for adult dogs
• GO! CARNIVORE grain-free chicken, turkey + duck recipe for senior dogs
• GO! CARNIVORE grain-free chicken, turkey + duck recipe for cats of all life stages

The GO! CARNIVORE collection offers many features and benefits, including:

• 70-87 percent of protein from premium quality meat, poultry, and fish to support strong, lean muscles
• 6-11 animal proteins per recipe – a mix of premium quality fresh meats and meals for maximum meat protein and high palatability
• Digestive enzymes, probiotics & prebiotic fiber to promote good digestion, protein utilization, and nutrient availability
• Antioxidants from fruits and veggies to support immune system function
• Zero by-product meals, added growth hormones, artificial preservatives, wheat, corn or soy
• Grain and gluten free recipes

GO! CARNIVORE is proudly made in Canada. Headquartered near some of the most fertile ranching and farming lands in the country, every Petcurean recipe is made with the highest quality ingredients including premium quality market-fresh meats, veggies, fruits and berries. And, Petcurean's high standards don't stop at the ingredient panel. In addition to meeting a very high standard of sanitation, cleanliness and manufacturing practices, Petcurean products are manufactured at facilities which are EU, FDA and CFIA certified.

About Petcurean
Petcurean is a family-owned Canadian company that creates premium-quality pet food recipes; GO! SOLUTIONS™, NOW FRESH®, GATHER® and SPIKE® for dogs and cats (and cats and dogs). GO! SOLUTIONS provides solutions for your pet's unique dietary needs; NOW FRESH offers dry and wet pet food recipes with 100% fresh meat and fresh omega oils; GATHER is crafted from certified and organic ingredients, sustainably produced; and SPIKE lets you reward your dog with treats made using all natural ingredients. Petcurean pet foods are sold exclusively through pet specialty retailers in Canada, the United States, and more than 30 countries internationally. At Petcurean, with every decision they make and every recipe they create, they put pets first. Please visit www.petcurean.com to learn more. 

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¹ Latest Canadian Pet Population Figures Released." Canadian Animal Health Institute. Accessed online January 29, 2019: https://www.cahi-icsa.ca/en/press-releases/latest-canadian-pet-population-figures-released

SOURCE Petcurean

Julia Smith 604.803.0897, [email protected]