Good Food For Good Exposes the "Sweet Truth" About Ketchup

TORONTO, July 8, 2019 /CNW/ - Did you know that the average bottle of ketchup contains a whopping 20-30% of added sugar? And in order for a product to be called 'ketchup' in Canada it must contain a sweetening agent? Good Food For Good, a Toronto-based organic food B Corporation, creates products that challenge the status quo and help individuals and families make healthier choices with their certified-organic and naturally-sweetened products. Today, the company releases a new campaign for their ketchup-style sauce which has Canadians questioning how much sugar is really in – and on – their food.

When it comes to packaged foods and beverages sold in Canada, two of every three items contain added sugar of some kind.¹ Added sugars mean any sugar added to food by the manufacturer, as well as sugars from honey, syrups and fruit juice concentrates.

"Canadians are increasingly aware of the health problems associated with too much sugar in our diet," says Richa Gupta, Founder of Good Food For Good. "Today, it is no longer enough to avoid sugary drinks and candy, individuals can still consume a large amount of added sugar through everyday items like breads, sauces and condiments."

Good Food For Good's ketchup-style sauce is the only brand in Canada sweetened with one date per bottle, compared to regular ketchup brands which are composed of 20-30% added sugar. Dates are a great alternative to sugar and packed full of soluble fiber, antioxidants, minerals and other nutrients.

And that's not all - every bottle of Good Food For Good's product sold will help feed a person in need. Good Food For Good is a buy one, feed one venture that has proudly fed over 225,000 people to date. Every purchase of its sauce results in a donation to either the Akshaya Patra Foundation, a non-profit that serves midday meals to school children in India, or Food Banks Canada, a national charitable organization dedicated to helping Canadians living with food insecurity.

Good Food For Good's ketchup-style sauce is available in various locations across Canada. The next time you are in your grocery aisle, remember to make the better choice for your own health and the health of others. 

Good Food For Good is a Toronto based organic food B Corporation committed to making it easy for you to eat healthy and at the same time help someone in need. With every purchase of our products, we donate money to feed someone in need. Our products are certified organic and free from allergens, refined sugar and preservatives. Our offering includes Organic, Whole30 approved, vegan, keto and paleo ketchup, BBQ sauces, fresh cooking sauces and turmeric tea.

¹ http://cmajopen.ca/content/7/2/E334.full

SOURCE Good Food For Good

Media contacts: Muriam Fancy, [email protected], 647-808-2301; Robyn Lobay, [email protected], 647-208-3865