Gran Colombia Gold Announces Appointment of Investor Relations Firm

TORONTO, Sept. 24 /CNW/ - Gran Colombia Gold Corp. (TSXV: GCM, formerly TPR) is pleased to announce the appointment of The Capital Lab Inc. as the Company's investor relations and capital markets firm to advise and support the Company with its investor communications and marketing efforts, with a particular focus on building the Company's investor relations strategy. The Capital Lab is a Toronto-based investor relations firm owned by Belinda Labatte. The Capital Lab provides investor relations, business development and capital markets advice and support to primarily TSX-listed companies with international management teams and projects.

The Capital Lab will be responsible for a variety of investor relations activities, including development of the communications strategy, dissemination of corporate information packages, presentations to and communications with brokers, analysts and investors, and handling shareholder enquiries regarding the Company.

The Capital Lab has initially been retained for a period commencing September 1, 2010 and ending on November 30, 2010. The agreement may be terminated by either party on one month's prior written notice to the other party. Pursuant to the terms of the investor relations agreement, The Capital Lab will receive a monthly retainer fee of $10,000 and be reimbursed for approved expenses. As of the date hererof, The Capital Lab held 12,500 common shares and 6,250 warrants in the capital of the Company.

About Gran Colombia

Gran Colombia is a Canadian-based gold and silver exploration and development company focused on acquiring, developing and operating properties of merit in Colombia. The Company holds 95% of the former Frontino gold and silver assets, including the largest underground gold and silver mining operation in Colombia. It also owns four more exploration projects in Colombia for a total exploration acreage of approximately 21,400 hectares. The Company is committed to implementing its exploration and development strategy with a comprehensive environment, safety and community program, meeting international standards of best practice.

Forward Looking Information

This news release contains "forward-looking information", which may include, but is not limited to, statements with respect to the future financial or operating performance of the Company and its projects. Often, but not always, forward-looking statements can be identified by the use of words such as "plans", "expects", "is expected", "budget", "scheduled", "estimates", "forecasts", "intends", "anticipates", or believes" or variations (including negative variations) of such words and phrases, or state that certain actions, events or results "may", "could", "would", "might" or "will" be taken, occur or be achieved. Forward-looking statements involve known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of Gran Colombia to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Forward-looking statements contained herein are made as of the date of this press release and Gran Colombia disclaim, other than as required by law, any obligation to update any forward-looking statements whether as a result of new information, results, future events, circumstances, or if management's estimates or opinions should change, or otherwise. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, the reader is cautioned not to place undue reliance on forward-looking statements.

Neither TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this news release

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For further information: Peter Volk, General Counsel & Secretary, [phone] x223