Great Gulf Styles its Service Team with Help from Toronto's Bustle Clothing

TORONTO, April 15, 2013 /CNW/ - Off the heels of Bustle Clothing's successful menswear show at MasterCard Fashion Week, Great Gulf is pleased to announce that it has selected the Toronto designers to create custom uniforms for its frontline service team. The uniforms, currently in development, are being designed to reflect Great Gulf's revamped branding and to ensure that right from the moment people walk into a sales centre to the time they move into their new home, there is a consistent brand image reflecting leading-edge design.

"Exceptional design is one of Great Gulf's core values and a key differentiator for us in the crowded real estate development market. As such, every business decision we make is carefully considered from a design perspective, including what frontline service team wears," said Tad Putyra, President and Chief Operating Officer of Low-Rise Development at Great Gulf. "We've charged Bustle Clothing with creating clothing that reinforces our focus on design, a value that extends beyond project development through to the customer lifecycle."

Great Gulf selected the Toronto fashion duo for their refreshing approach to design and their commitment to excellent tailoring. While the uniforms are still in the early concept phase, a number of silhouettes and colours are being considered. The designs will ultimately be based on a number of criteria, including how well they speak to Great Gulf's Live Greatly brand promise and for their design aesthetic.

"To me, the Great Gulf brand represents superior quality, attention to detail and excellence in customer experience," said Shawn Hewson, Creative Director at Bustle Clothing. "Recognizing Great Gulf's commitment to its reinvigorated brand, we will recreate a staff uniform that in addition to being durable, comfortable, and professional, represents a refreshed sense of style."

Great Gulf's frontline service team will be sporting the new uniforms as they head into work this fall, including site superintendents, managers, coordinators, inspectors along with various pieces for its construction team (e.g. labourers and handymen).

"The stylish, sophisticated and fun uniforms will showcase our commitment to design aesthetic by bringing it to life through our employees," said Jacqueline Staub, Director of Marketing at Great Gulf. "This partnership with Bustle Clothing is a great example of Great Gulf's commitment to giving back to the city by supporting talent of Toronto designers."

Over the past 35 years, Great Gulf has significantly evolved and grown to be a successful and respected builder in Canada, working on many high-profile projects. As a result of this growth, the company initiated a rebranding last April to raise its profile in Canada and reinforce its guiding principle to Live Greatly.

About Great Gulf
Since 1975, The Great Gulf Group of companies has grown from a regional home builder into one of North America's premier real estate organizations. With a host of new projects in Canada and several major U.S. cities, the company's fully-integrated activities span the entire real estate spectrum. The Great Gulf Group includes Great Gulf, Ashton Woods Homes, First Gulf Corporation, Tucker HiRise Construction, Brockport Home Systems Ltd. and Taboo Resort Golf and Spa.

About Bustle Clothing
Bustle Clothing, founded in 2002, is a leading Canadian Sportswear company, known not only for its progressive collections, but also for its expertise in a variety of design collaborations.  Bustle works in partnership with design-driven brands ranging from the worlds of automotive to fine furniture and interiors, to professional athletes.  Bustle Clothing is proudly 100% made in Canada.  For more information, visit www.bustleclothing.com.

SOURCE: Great Gulf

Ketchum Public Relations Canada
Kathy Khamis
416.355.7415
[email protected]