Great-West Life, London Life and Canada Life pledge $75,000 to Canadian Red Cross for Typhoon Haiyan Relief Efforts

WINNIPEG, Nov. 14, 2013 /CNW/ - Great-West Life, London Life and Canada Life have pledged $75,000 to the Canadian Red Cross to support relief efforts in the wake of Typhoon Haiyan in the Philippines.

The companies are contributing $25,000 to support immediate relief efforts through the Canadian Red Cross Disaster Relief Fund. An additional $50,000 contribution to the fund in early 2014 will go toward longer-term reconstruction, medical, housing and related needs as determined through ongoing contact with Red Cross and their monitoring of need.

"We make this pledge knowing the Red Cross can bring urgently needed relief for the people in the Philippines most affected by Typhoon Haiyan," says Dave Johnston, President and Chief Operating Officer for Great-West Life, London Life and Canada Life. "All of us, including many of our staff, clients and distribution associates with ties to the Philippines, are following the situation, including relief efforts, with deep concern."

The Canadian Government has announced it will match the donations of individual Canadians until December 9, 2013. To be eligible, donations must be made to a registered Canadian charity and earmarked for Typhoon Haiyan.

About Great-West Life, London Life and Canada Life
Responsible and ethical management is an intrinsic value of the companies and is essential to long-term profitability and value creation. As an Imagine Caring Company supporting the principles of corporate citizenship and benchmarks for community investment established by Imagine Canada, the companies donate a minimum of one per cent of average pre-tax profits to non-profit, charitable and community organizations each year.

Learn more about the organization's corporate social responsibility.

SOURCE: Great-West Life Assurance Company

Marlene Klassen, APR
Assistant Vice-President, Communication Services
204.946.7705