Groovy, Far Out, Totally Awesome, Phat, Sweet

    
    Canadian Cancer Society launches new youth volunteer recruitment campaign
    in Ontario
    

TORONTO , Nov. 3 /CNW/ - No matter which generation you grew up in there are many words to positively describe my40hours.ca, the new youth volunteer recruitment campaign by the Canadian Cancer Society in Ontario. The campaign, officially launched today on the 40th day of high school, targets Ontario students between the ages of 14 and 18 who are required to complete 40 hours of mandatory community service to graduate.

So, what's the deal with this new campaign?

To reach a younger audience these days, you need to speak their language. "We want to keep it real with the youth of today," says Sylvia Leonard , Vice President, Community Engagement, Canadian Cancer Society, Ontario Division. "We understand that high school students lead full lives, and that they have a lot going on besides school. We hope to make volunteering cool, accessible and rewarding for young people."

The content on my40hours.ca has been developed specifically for the youth audience. The site includes a quirky quiz, the results of which will help to suggest a volunteer opportunity that may align with how a teen feels about his or her 40 hours.

Yasaman Meshkat, a 17-year-old from Markham has used the site to locate information on volunteer opportunities.

"My40hours.ca is a great place for students to start when they are thinking about fulfilling their 40 hours. The site is so convenient, without having to get up off your chair you can quickly sign up to become a volunteer," she says.

The Society invites high school students, guidance counsellors, teachers and parents to check out the site today by visiting www.my40hours.ca.

About the Canadian Cancer Society, Ontario Division

The Canadian Cancer Society is a national community-based organization of volunteers whose mission is the eradication cancer and the enhancement of the quality of life of people living with cancer. When you want to know more about cancer, visit our website www.cancer.ca or call our toll-free, bilingual Cancer Information Service at 1 888 939-3333.

For further information: For the 411 on my40hours.ca or for interview requests: Camille Beaubien, Senior Coordinator, Communications, Canadian Cancer Society, Ontario Division, [phone], [email protected]