Groupe Aeroplan to Hold Annual & Special Meeting of Shareholders Wednesday,
May 12, 2010

MONTREAL, April 28 /CNW Telbec/ - Groupe Aeroplan Inc. (TSX: AER) will hold its Annual & Special Meeting of Shareholders on Wednesday, May 12, 2010.

    
    Date:            Wednesday, May 12, 2010

    Time:            11:00 a.m. ET

    Location:        Bourse de Montréal Inc.
                     La Tour de la Bourse
                     800 Victoria Square, 4th Floor
                     Montréal, Québec

    By Telephone:    [phone] and 647-427-7450
                     Please allow 10 minutes to be connected to the
                     conference call.

    Webcast:         English:
    

http://www.newswire.ca/en/webcast/viewEvent.cgi?eventID=3006740

    
                     French:
    

http://www.cnw.ca/fr/webcast/viewEvent.cgi?eventID=3006740

    
                     This is a listen-only audio webcast. Media Player or
                     Real Player is required to listen to the broadcast.

    Replay:          An archived audio webcast will be available at
                     http://www.groupeaeroplan.com/pages/invAGM.php for
                     ninety days following the original broadcast.

    Note:            A slide presentation intended for simultaneous viewing
                     with the webcast will be available the morning of May
                     12, 2010 at
                     http://www.groupeaeroplan.com/pages/invAGM.php.

    Media Briefing:  Media are invited to attend, but only shareholders may
                     ask questions during the meeting. A briefing for media
                     will be held immediately following the meeting.
    

About Groupe Aeroplan Inc.

Groupe Aeroplan Inc., a global leader in loyalty management owns Aeroplan, Canada's premier coalition loyalty program, Carlson Marketing, an international loyalty marketing services, engagement and events provider headquartered in the U.S., as well as Nectar, the United Kingdom's leading coalition loyalty program. In the Gulf Region, Groupe Aeroplan holds a 60% interest in the Air Miles Middle East programs in the United Arab Emirates, Qatar and Bahrain. Groupe Aeroplan also operates LMG Insight & Communication, a customer-driven insight and data analytics business offering international services to retailers and their suppliers, and it has a majority 75% ownership position in Nectar Italia, the first independent loyalty coalition program uniting leading retailers in Italy.

For more information about Groupe Aeroplan, please visit www.groupeaeroplan.com.

For further information: Media: Michèle Meier, [phone], [email protected]; JoAnne Hayes, [phone], [email protected]; Analysts: Trish Moran, [phone], [email protected]