Groupe Média TFO accomplished the biggest gains in media

TORONTO, Nov. 7, 2013 /CNW/ - « We understand our audiences new viewing habits and have responded accordingly » states Glenn O'Farrell, President & CEO of Groupe Média TFO, as he released performance results for the company.

Television audience + 105%	Increase Fall 2013 vs Fall 2012
Web : tfo.org + 130%	1,234,640 pages viewed in 2013 vs 538,381 in 2011
Time spent online + 130%	7 minutes and 46 seconds in Fall 2013 vs 3 minutes and 32 seconds in Fall 2012
YouTube/minitfo + 263%	Mini TFO is TFO's educational programming for pre-schoolers (2 to 6 year olds) 3,066,148 views in October 2013 vs 845,178 in October 2012
YouTube/tfocanada + 360%	On Groupe Média TFO's corporate YouTube channel: 594,568 views in September 2013 vs 129,483 views in September 2012
Social Media + 2234%	Increase in the number of followers on TFO's social media platforms (Facebook, Twitter and YouTube), Fall 2013 vs. Fall 2012
Record number of views for a video on Youtube Over 10 millions impressions	Launched in September 2013, TFO's Le Piano vivant video http://youtu.be/P4yfCoVpsTQ is close to half a million views. In viral mode in over 90 countries, and featured on The Today Show (NBC).

While the current media landscape shows declines in television viewership¹, Groupe Média TFO has glowing growth results on all of its combined platforms : television, web and social media.

In September, 2011, Groupe Média TFO took a new direction and adopted an integrated approach to strategic growth along three lines : Youth-Education, Society and Arts & Music

Between the Fall of 2011 and the Fall of 2013, the progress of content on the web and social media as well as television viewership have shown sustained growth rates along with a steady increase.

Based in Toronto, TFO is Canada's biggest producer and broadcaster of French educational content. TFO provides educational and cultural plurimedia content, accessible on a broad range of platforms.

About Groupe Média TFO 
Groupe Média TFO is interested by the introduction of new technologies in learning, and as such, will organize on December 9, 2013 in Toronto, the first Sommet des tablettistes, the meeting place for all those interested in the impact of touchscreen technology in the world of education. Register at www.tablettistes.com

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¹ Viewership Drops for fall Season, The Wall Street Journal http://online.wsj.com/news/articles/SB10000872396390444657804578050851508091938

 

 

SOURCE: GroupeMédia TFO

Carole Nkoa
Spécialiste des communications corporatives
(Corporate Communications Specialist)
Groupe Média TFO
[email protected]
416-968-8313