GTAA And St. Joseph Communications To Publish A New Magazine for Airport Passengers

TORONTO, Nov. 3, 2014 /CNW/ - The Greater Toronto Airport Authority (GTAA) and St. Joseph Communications, Media Group (SJM) are pleased to announce the launch of a new quarterly magazine for outbound passengers at Toronto Pearson International Airport.

Called AWAY, the inaugural issue of the magazine will be distributed beginning mid-December in advance of the holiday travel season and will be available free to passengers on dedicated racking at departure lounges and gates throughout Terminals 1 and 3. An associated tablet edition will also be available in English and French. The GTAA has undertaken several initiatives recently focusing on the guest experience at the airport. The new magazine will be at the forefront of those efforts providing information, entertainment and inspiration to the thousands flying out of Toronto Pearson daily.

Everything from shopping, food and drink possibilities in the terminals, to profiles and behind-the-scenes stories at Canada's busiest airport, to destinations around the world, will be explored in AWAY.

"We see AWAY magazine as valuable offering to Toronto Pearson's expected 39 million annual passengers" said Scott Collier, Vice President of Customer and Terminal Services for the GTAA. "We're looking forward to an opportunity to connect our passengers with the products, destinations and stories that will enhance their travel experience. The GTAA has selected SJM as its exclusive partner in this new venture because of its leadership position in custom publishing across Canada. SJM will be responsible for all content and design, advertising sales and printing, as well as the tablet edition.

"AWAY is an exciting project, given the rich content possibilities, as well as the attractive audience demographics delivered to advertisers by the mix of business and leisure travel passengers flying out of Pearson.'' said Douglas Kelly, who along with Deborah Trepanier, SJM Group Publisher, are co-business leads on the magazine. Kelly, former Editor-in-Chief and Publisher of the National Post, leads Strategic Content Labs, a content marketing division of SJM. Trepanier heads up SJM's Where Magazine division.

Drawing on the expertise of Maryam Sanati, Editorial Director, Special Projects for Toronto Life, and Deborah Stokes, former travel editor at the Post and now Senior Editor at Content Labs, AWAY will launch as a 64-page magazine packed with travel features from Canada and around the world, with helpful suggestions and tips on where to stay, what do to and where to eat in the profiled locales. Maps and listed services will help passengers navigate the airport and take full advantage of everything Toronto Pearson has to offer.

Advertising sales will be managed by Gayle Matthews, an industry veteran with particular experience in the travel market. 

Potential advertisers - which include: the airport's growing stable of tenants; Toronto-area food & drink, hotel and event venues; domestic and international airlines, hotel and tourism boards; as well as luxury item manufacturers and retailers -  will have access to an engaged and affluent target audience. Tailored ad opportunities will also be available on the AWAY tablet version. 

The print run is set at 200,000 copies per issue and the magazine is expected to have a large readership, given the pass-around factor associated with its distribution model. SJM's magazine titles include Toronto Life, FASHION Magazine, Wedding Bells, Glow and Pure.

SOURCE: St. Joseph Communications

GTAA Media Office: 416-776-3709; Douglas Kelly, St. Joseph Communications, Media Group, [email protected], 416 364 3333 X 3094; Gayle Matthews, [email protected], 647 272 9464