Hard Rock International Pays Tribute to Loyal Fans Around the World with Launch of Hard Rock Rewards™

Hard Rock International Opens Enrollment for New Global Loyalty Program

ORLANDO, Fla., Jan. 3, 2013 /CNW/ - Hard Rock International – with locations from London to New York, Singapore and Dubai – today announced the launch of its new global loyalty program, Hard Rock Rewards™, a unified guest affinity program developed to recognize and reward Hard Rock's dedicated fans with exclusive privileges, when they stay and play at participating Cafes, Rock Shops, Hotels and Casinos worldwide. With two levels of participation available, Hard Rock fans have the choice of joining Hard Rock Rewards for free, or upgrading to the VIP level of membership for exclusive perks and benefits fit for a rock-star. All new members have the chance to win one of a kind experiences that rock, such as an all-expense paid trip to Hard Rock Hotel Orlando – to enjoy the Hotel California-inspired vibe and VIP access to Universal Studios theme park.

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"Hard Rock Rewards is the answer to the cry of our raving fans," said John Galloway, chief marketing officer of Hard Rock International. "As a company that provides more than 79 million guest experiences each year across a rapidly growing network of venues in 60 countries, we're thrilled to implement a program that allows us to truly support Hard Rock's loyal fans on their journey around the world."

Global customers can join Hard Rock Rewards by registering at a participating location or online at hardrockrewards.com – where fans choose between a free or paid level of membership. Once enrolled, all participants gain access to rockin' program benefits, including monthly offers from participating Hard Rock Cafes, Rock Shops, Hotels and Casinos around the world, dedicated check-in lines, late check-outs and complimentary welcome amenities at participating Hotels – as well as a dedicated space on hardrockrewards.com to easily manage account details, track rewards and view Hard Rock locations visited on a personalized property map.

Members choosing to participate in the VIP Program enjoy additional benefits for an annual fee of $24.95, including faster point accrual on qualified purchases, a Collector's Club membership with access to Hard Rock's global pin catalog containing more than 44,000 iconic items, unlimited priority seating at participating Cafes, complimentary upgrades at participating Hotels, a VIP welcome gift with limited edition pin and designated membership to the Casino Players Club. VIP members also have the opportunity to receive Milestone Rewards – an exclusive feature of the program, created to celebrate and recognize visits made to unique Hard Rock locations around the globe. All VIP members have the ability to earn commemorative Hard Rock collectibles in honor of each milestone reached, which can be easily tracked online through their personalized property map.

For more information on Hard Rock Rewards, please visit www.hardrockrewards.com.

About Hard Rock International
With a total of 181 venues in 58 countries, including 142 cafes, 18 hotels and 8 casinos, Hard Rock International (HRI) is one of the most globally recognized companies. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. HRI owns the global trademark for all Hard Rock brands. The company owns, operates and franchises Cafes in iconic cities including London, New York, San Francisco, Sydney and Dubai. HRI also owns, licenses and/or manages hotel/casino properties worldwide. Destinations include the companies' two most successful Hotel and Casino properties in Tampa and Hollywood, Fl., both owned and operated by HRI parent company The Seminole Tribe of Florida, as well as other exciting locations including Bali, Biloxi, Chicago, Cancun, Las Vegas, San Diego and Singapore. Upcoming new Hard Rock Cafe locations include Melaka and San Jose. New Hard Rock Hotel projects include Aruba, Riviera Maya, Abu Dhabi and Shenzhen and Haikou in China. New Hard Rock Casino projects in development include Hungary and Northfield, OH. For more information on Hard Rock International, visit www.hardrock.com.

SOURCE: Hard Rock International

Jennifer Jackson, [email protected], or Samantha Schmidt, both of The Zimmerman Agency, [phone]

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