Harley-Davidson Redefines Motorcycling with Project RUSHMORE
Agile Product Development Process Redefines 2014 Harley-Davidson Touring Models
CONCORD, ON, Aug. 19, 2013 /CNW/ - Yesterday, Harley-Davidson unveiled its new lineup of 2014 motorcycle models during the company's annual Summer Dealer Meeting in Denver, Colo. The star of the show is not a single new bike - rather, it's the landmark product development effort that resulted in Project RUSHMORE's delivery of innovative, customer-driven enhancements to the world's best-selling line of touring motorcycles. The road trip will never be the same.
In the largest scale new model launch in the company's 110-year history, Project RUSHMORE encompasses eight new motorcycles that feature improved power and braking performance, enhanced rider ergonomics, and dramatic styling updates that completely redefine and fundamentally transform the touring motorcyclist's experience.
Through the implementation of Project RUSHMORE, Harley-Davidson maintains its leadership in the luxury touring and performance bagger segments with motorcycles that are smart, comfortable, responsive and simply stunning.
A Journey, Led by Riders.
"Project RUSHMORE has been touched by thousands of people, most of them being our customers and our employees," said Scott Habegger, Harley-Davidson Director of Motorcycle Planning. "The voice of the customer is represented not just up front, but throughout the process. In our product development process, we gather input and ideas at formal focus groups, but also at all the events we attend, at our demo rides, sometimes just talking to that rider or passenger sitting on the next stool at a diner. In addition, Harley-Davidson dealers provide valuable input. We then take our ideas and solutions back to customers as prototypes and get more feedback before settling on a final design. With these inputs approved, we are then able to get into production very quickly. We really feel that we are in this together as riders."
Harley-Davidson listens and responds like never before, and Project RUSHMORE produces thoughtful innovations and technology enhancements that build on the technological foundation that established the company's dominant leadership in the touring motorcycle segment and collectively transform the Harley-Davidson Touring and Trike motorcycle platforms. Those enhancements slot into four customer-defined categories:
| Control: Project RUSHMORE bikes pass faster, stop quicker and see farther at night, thus inspiring rider confidence. Each model features the new Twin-Cooled™ High Output Twin Cam 103™ or the High Output Twin Cam 103™ powertrains, Reflex™ Linked Brakes with ABS (Anti-Lock Braking System), and Daymaker™ LED and Dual Halogen lighting. | |
| Infotainment: New color-screen Boom! ™ Box infotainment systems feature the first original-equipment voice recognition and touchscreen for music, GPS navigation and phone in motorcycling, with quality audio, Bluetooth® connectivity, text-to-speech technology, plus support for intercom and CB communications in a single module. | |
| Feel: Aerodynamics and ergonomics come together to improve comfort -- from the new Batwing fairing with splitstream venting, which reduces head buffeting by 20 percent, to best-in-class ride for passengers with wider and deeper seats and new back and arm rests. | |
| Style: The form and the function of many components are improved - a reshaped Tour-Pak® and saddlebags with convenient One-Touch latches, sleeker fenders, lighter cast aluminum wheels and intuitive hand control switches. |
Project RUSHMORE recalibrates the expectations of touring for motorcyclists. The above elements of Project RUSHMORE are applied to the following 2014 Harley-Davidson Touring motorcycle models:
Road King®
| High Output Twin Cam 103™ powertrain | |
| Stiffer 49mm forks | |
| Dual Halogen headlamp and halogen fog lights | |
| Impeller cast aluminum wheels | |
| Restyled saddlebags with One-Touch latch | |
| Low-profile front fender | |
| Improved instrument graphics | |
| New intuitive hand controls | |
| Available Reflex™ Linked Brakes with ABS |
Street Glide®
| High Output Twin Cam 103™ powertrain | |
| Hydraulic clutch | |
| Boom! Box 4.3 infotainment system | |
| Jukebox media compartment with USB | |
| New Batwing fairing with splitstream vent | |
| Stiffer 49mm forks | |
| Dual Halogen headlamp | |
| Enforcer cast aluminum wheels | |
| Restyled saddlebags with One-Touch latch | |
| One-Touch fuel door | |
| Low-profile front fender | |
| Larger gauges with improved graphics | |
| New intuitive hand controls | |
| Available Reflex™ Linked Brakes with ABS |
Street Glide® Special
| High Output Twin Cam 103™ powertrain | |
| Hydraulic clutch | |
| Boom! Box 6.5GT infotainment system | |
| Jukebox media compartment with USB | |
| New Batwing fairing with splitstream vent | |
| Gloss Black inner fairing and color-match fairing skirt | |
| Stiffer 49mm forks | |
| Premium Ride Hand-Adjustable Low Rear Shocks | |
| Dual Halogen headlamp | |
| Enforcer cast aluminum wheels | |
| Restyled saddlebags with One-Touch latch | |
| One-Touch fuel door | |
| Low-profile front fender | |
| Larger gauges with improved graphics | |
| New intuitive hand controls | |
| Reflex™ Linked Brakes with ABS |
Electra Glide® Ultra Classic®
| High Output Twin Cam 103™ powertrain | |
| Hydraulic clutch | |
| Boom! Box 4.3 infotainment system | |
| Jukebox media compartment with USB | |
| New Batwing fairing with splitstream vent | |
| Stiffer 49mm forks | |
| Daymaker LED headlamp and fog lamps | |
| LED rear lighting on Tour-Pak | |
| Impeller cast aluminum wheels | |
| Restyled Tour-Pak with One-Touch latch | |
| Restyled saddlebags with One-Touch latch | |
| One-Touch fuel door | |
| Low-profile front fender | |
| Larger gauges with improved graphics | |
| New intuitive hand controls | |
| Reflex™ Linked Brakes with ABS |
Ultra Limited
| Twin-Cooled™ High Output Twin Cam 103™ powertrain | |
| Hydraulic clutch | |
| Stiffer 49mm forks | |
| Boom! Box 6.5 infotainment system | |
| Jukebox media compartment with USB | |
| New Batwing fairing with splitstream vent | |
| Gloss Black inner fairing | |
| Daymaker LED headlamp and fog lamps | |
| LED rear lighting on Tour-Pak | |
| Contrast Chrome Impeller cast aluminum wheels | |
| Restyled Tour-Pak with One-Touch latch | |
| Restyled saddlebags with One-Touch latch | |
| One-Touch fuel door | |
| Low-profile front fender | |
| Larger gauges with improved graphics | |
| New intuitive hand controls | |
| Reflex™ Linked Brakes with ABS |
Tri Glide® Ultra
| Twin-Cooled™ High Output Twin Cam 103™ powertrain | |
| Hydraulic Assist & Slip clutch | |
| Boom! Box 6.5 infotainment system | |
| Jukebox media compartment with USB | |
| New Batwing fairing with splitstream vent | |
| Stiffer 49mm forks | |
| Daymaker LED headlamp and fog lamps | |
| LED rear lighting on Tour-Pak | |
| Restyled Tour-Pak with One-Touch latch | |
| One-Touch fuel door | |
| Low-profile front fender | |
| Larger gauges with improved graphics | |
| New intuitive hand controls | |
| Linked Braking system | |
| New rear brakes with 16 percent larger rotors | |
| Foot-operated parking brake |
About Deeley Harley-Davidson® Canada
Deeley Harley-Davidson® Canada is the exclusive Canadian distributor of Harley-Davidson® motorcycles, Genuine Motor Parts and Accessories, and MotorClothes® apparel, which are provided through a national network of authorized Harley-Davidson® Retailers. Office and distribution warehouse facilities are located in Richmond, British Columbia, and Concord, Ontario.
SOURCE: Deeley Harley-Davidson Canada
Deeley Harley-Davidson® Canada Media Contact:
Maria J Diaz - Media Relations and Social Media Specialist - (905) 482-4236; email: [email protected]
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