With 90% agreeing personalized experiences are now essential, the new study reveals AI is no longer optional for e-commerce leaders
MONTREAL and SAN FRANCISCO, Nov. 14, 2024 /CNW/ - Coveo (TSX: CVO), the leading enterprise AI platform that brings AI Search and generative AI to every point–of-experience, today announced a new report, by Harvard Business Review Analytic Services and co-sponsored by SAP, that highlights that the "AI: The Secret to a Thriving E-Commerce Business" report found that 70% of respondents believe implementing AI within e-commerce operations is very or extremely important. Businesses already using AI are reaping significant rewards: 69% of survey respondents report improved efficiency and speed of work as a direct result of implementing AI.
While a majority of organizations recognize the power of AI, the study also showed significant obstacles remain to widespread adoption. These include data privacy concerns (cited by 55% of respondents), a lack of talent with necessary AI expertise (49%), and the absence of a clear AI strategy (48%).
"The report underscores what we hear every day: AI is no longer a 'nice-to-have' but a 'must-have' for e-commerce success. To deliver the personalized experiences customers crave while also driving operational efficiency and growth, organizations must prioritize implementing AI-powered platforms and solutions that enhance every aspect of the digital journey," said Sheila Morin, Chief Marketing Officer at Coveo. "We're no longer in the experience economy — we've moved into the AI-experience economy, where leveraging AI is essential for staying competitive and delivering meaningful, scalable customer experiences."
The paper also delves into the strategies needed to help businesses overcome these challenges and drive greater adoption of AI and gen AI in e-commerce:
"The true power of AI in e-commerce lies not in replacing human interaction, but in enhancing it," said Ritu Bhargava, President and Chief Product Officer, SAP Industries & Customer Experience. "AI-powered shopping assistants can handle routine queries, allowing staff to focus on complex, high-value customer interactions."
To download the report, click here.
Experts from Harvard Business Review Analytic Services, Coveo and SAP shared key insights from this survey of 200 industry professionals to help shape your AI strategy. Watch the webinar to learn more.
About Coveo
We strongly believe that the future is business-to-person. That experiences are today's competitive front line, a make or break for every business. We also believe that remarkable experiences not only enhance user satisfaction but also yield significant gains for enterprises. That is what we call the AI-experience advantage – the degree to which the content, products, recommendations, and advice presented to a person online aligns easily with their needs, intent, preferences, context, and behavior, resulting in superior business outcomes.
To realize this AI-experience advantage at scale, enterprises require a robust, spinal and composable infrastructure capable of unifying content securely and delivering AI search, AI recommendations, true personalization, and a trusted generative experience at every touchpoint with each individual customer, partner and employee.
Coveo is dedicated to bringing this advantage to every point-of-experience, using powerful data and AI models to transform the enterprise in commerce, customer service, website and workplace.
The Coveo platform is ISO 27001 and ISO 27018 certified, SOC2 compliant, HIPAA compatible, with a 99.999% SLA available. We are a Salesforce ISV Partner, an SAP EndorsedⓇ App, an Adobe Gold Partner, MACH Alliance member and a Genesys AppFoundry ISV Partner.
Coveo is a trademark of Coveo Solutions Inc.
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SOURCE Coveo Solutions Inc.
Media Contact: Kiyomi Harrington, Coveo Corporate Communications, [email protected], 226-753-1079
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