Head Lice Awareness Day Raises Money for the Children's Aid Foundation

Funds raised will help improve lives of vulnerable children across Canada

INNISFIL, ON, Sept. 10, 2015 /CNW/ - Lice Squad, the leading head lice removal franchise system announced they are donating an entire day's service revenue system wide to The Children's Aid Foundation to mark Head Lice Awareness Day on September 17, 2015 which has been proclaimed by several municipalities in support of the day.

"Lice Squad is hosting the day to bring attention to the overuse and abuse of pesticides on children and the environment," explained, Dawn Mucci, President and Founder of Lice Squad.com.  "We know that head lice can be solved without the use of pesticides and harsh chemicals.  With recent studies proving 99.6% of the insects had mutations in genes that could allow them to survive the insecticides permethrin and pyrethrin found in most over-the-counter remedies, it is time to enact a change that will have a positive impact on the health of children and the environment.  I've been researching innovative ways to deal with head lice since 2001 and am in the early stages of introducing a new product into the industry that may very well replace some of the easiest and cheapest defenses against these insect interlopers that have developed this resistance issue. This common human condition affects over 2.4 million Canadians and 6 to 12 million children in the United States every year.  We are all susceptible and it is time for a TLC approach to treating head lice and people who experience them."

A number of initiatives are already in place to achieve the mission and vision of Lice Squad.  "The Children's Aid Foundation was a natural choice to be the recipient of our company's desire to give back." says Mucci.  Since 2014, Lice Squad has donated $1 from every Premium Nit Kit sold to Children's Aid Foundation. The additional donation of one day's service sales revenue company-wide will increase our commitment to further help The Children's Aid Foundation, Canada's national charity dedicated to improving the lives of children and youth in the child welfare system. There are 350,000 children and youth living in the child welfare system who face an uncertain future and through no fault of their own, lack almost everything that most children take for granted.  Money raised by Lice Squad will go towards programs and services that will help children in care grow, thrive and lead happy and healthy lives.

"We are appreciative of the support from the staff and franchisees of Lice Squad and funds raised will go to improving the lives of children and youth in Canada's child welfare system," said Linton Carter, Chief Development Officer, Children's Aid Foundation.

Activities planned for the week leading up to September 17^th include a colouring contest for children in partnership with well-known Children's author, Tracy Dockray.  Prizes include signed copies of her book "Lice: "The Scare in My Hair", spa packages valued at over $200 from Hand and Stone Massage and Facial Spa and one grand prize winner will receive two hardcover copies of the book and a virtual visit by the author for their school.   A free educational video has been produced in Partnership with Parents Canada to help with prevention and treatment options.  Head Lice 101 is available at http://www.parentscanada.com/health/head-lice-101-head-lice-removal-and-prevention-tips

Lice Squad Canada has been the go-to source for non-toxic head lice removal, screening and education for over fourteen years.  The company offers clinic and mobile services in major Canadian communities, as well as a full line of pesticide-free products available nationwide at its LS Clinics and mobile locations and in pharmacies and health food stores. The organization also offers on-site head lice screening in schools, daycares and camps and educational seminars.  Lice Squad now services over 20 communities across Canada with its Franchise Division positioned for growth with expansion plans for more than 50 locations over the next five years.

SOURCE Lice Squad Canada Inc

Video with caption: "Video: Head Lice 101 Head Lice Treatment and Prevention Options. This free educational video is produced by Lice Squad.com in partnership with Parents Canada to help educate people on pesticide free options to deal with head lice. It is part of Head Lice Awareness Day. An effort to help stop the stigma associated with head lice and to stop the over use and abuse of pesticides on children and the environment.". Video available at: https://www.youtube.com/watch?v=XJzjbuilMq0

Dawn Mucci, President and Founder, Lice Squad Canada, [phone] ext. 201, [email protected]