Helly Hansen Announced as Official Partner to The Ocean Race

OSLO, Norway, July 23, 2020 /CNW/ -- Helly Hansen, a global leader in technical sailing apparel, announced its partnership with The Ocean Race, sailing's toughest team challenge. With over 140 years of knowledge, experience and expertise in developing performance-driven apparel, the Norwegian-based brand is trusted by professionals around the world and will be the Official Clothing Supplier to The Ocean Race.

Sailors of the MAPFRE team, at work in their Helly Hansen gear, during the 2017-2018 edition of the Ocean Race. Credits to photographer María Muiña.

Often described as the longest and toughest professional sporting event in the world, The Ocean Race has been testing the sport's top sailors across the world's toughest waters since 1973. It is relentless – with teams giving everything they have, 24 hours a day, in pursuit of winning the hardest professional competition of their career. As a global leader in technical sailing apparel, Helly Hansen has developed lasting partnerships with the sport's top athletes and has been an official apparel sponsor for teams in The Ocean Race since the initial event nearly 50 years ago.

While deeply committed to competition and adventure, The Ocean Race is equally dedicated to advocating for ocean protection and the restoration of ocean health. As a brand founded in Norway and its surrounding seas, Helly Hansen's heritage, experience and passion are deep-rooted in water, and the company shares the Race's commitment to protecting the world's ocean.

"Since 1973, The Ocean Race has been demanding the best of everyone who participates," said Richard Brisius, Race Chairman. "As sailors we not only love to promote the highest levels of competition on the ocean, but we are also working to promote and implement solutions towards restoring ocean health. In Helly Hansen, we have a partner who is equally dedicated to performance and to being a leader in contributing to a healthier ocean."

"No other sailing race in the world is as challenging and rigorous as The Ocean Race, attracting the sport's top professionals who are pushed to their limits in extraordinary conditions," said Paul Stoneham, CEO, Helly Hansen. "Helly Hansen is committed to working closely with professionals to develop gear that they can trust no matter what conditions they face. We are honored to collaborate with The Ocean Race, a partner who also holds sustainability as a true core value, in restoring ocean health."

In 1981, the Race welcomed its first all-Norwegian team, sporting Helly Hansen as their official team gear, featuring the classic flag stripe design still used in today's collections. In the decades to follow, The Ocean Race continued to drive innovation in the sport while Helly Hansen continued to deliver cutting-edge, performance-driven technologies and designs, including outfitting the winning Ericsson team in the 2008-09 edition of the race.

As new high-performance racing boats used in subsequent editions raised the bar for technical sailing gear, demanding apparel that could withstand the increased speed and pressure, Helly Hansen delivered jackets with improved HELLY TECH® waterproof, breathable fabric and stow-away facemasks for added protection. In the 2014-15 edition, the brand outfitted the all-women's Team SCA, featuring innovative, gender-specific designs that are still used across existing collections.

Today, Helly Hansen's Ægir offshore collection is the direct result of having worked closely with The Ocean Race teams through the years. Last refined with the MAPFRE team in the 2017-18 race, the Ægir line is the culmination of 5 generations of design improvements, using the sailors' feedback to create and develop gear they can trust to withstand even the harshest environments.

The Ocean Race takes competitors on a 38,000-mile competition around the world, touching six continents while visiting ten host cities. The next edition of the Race will feature two classes of boats with the addition of the high-tech, foiling IMOCA 60 class alongside the one-design VO65 fleet.

The Race will start from its home port in Alicante, Spain in the autumn of 2022 and finish in Genoa, Italy in the summer of 2023. Host cities include – Cape Town, South Africa; Shenzhen, China; Auckland, New Zealand; Itajaí, Brazil; Newport, RI, USA; Aarhus, Denmark and The Hague in The Netherlands as well as Cabo Verde, which will be the first West African stop in the history of the Race.

To stay updated on the partnership between Helly Hansen and The Ocean Race, visit hellyhansen.com and theoceanrace.com.

About Helly Hansen

Founded in Norway in 1877, Helly Hansen continues to develop professional grade apparel that helps people stay and feel alive.  Through insights drawn from living and working in the world's harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics more than 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today's award winning and patented H2Flow™ temperature regulating system.

Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 55,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.

Helly Hansen's outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen's latest collections, visit www.hellyhansen.com.

About The Ocean Race

Since 1973, The Ocean Race has provided the ultimate test of a team and a human adventure like no other. Over four decades it has kept an almost mythical hold over some of the greatest sailors and been the proving ground for the legends of our sport.

The last edition of the race was the closest in history, with three teams virtually tied, approaching the finish line. After 126 days of racing spread across 11 legs, the winning margin for Charles Caudrelier's Dongfeng Race Team was only 16 minutes. The top three teams were separated by just four points.

The next edition of The Ocean Race will start from Alicante, Spain in the autumn of 2022 and will finish in Genoa, Italy in the summer of 2023.

Sustainability in The Ocean Race

We have a proven commitment to sustainability, and with the support and collaboration of 11th Hour Racing, Founding Partner of the Race Sustainability Programme and Premier Partner of The Ocean Race, we are inspiring action and creating tangible outcomes.

Building upon our award-winning legacy in sustainability, our innovative Racing With Purpose programme is acting as a catalyst for positive change and accelerating the application of innovative solutions to help restore ocean health.

SOURCE Helly Hansen

For further information and media inquiries, please contact: Helly Hansen, Chellsey Ersdal, [email protected], The Ocean Race, Peter Rusch, [email protected]