Help wanted: 1,000 cooks to host a party with a purpose

Support 1,000 Cooks for the Cure, July 19-28

MISSISSAUGA, ON, July 3, 2013 /CNW/ - This July, the Canadian Breast Cancer Foundation (CBCF) is partnering with KitchenAid Canada to encourage anyone who enjoys cooking and entertaining to turn a summer gathering into a "party with a purpose" by hosting a Cook for the Cure party. The 1,000 Cooks for the Cure initiative is part of a North American program to enlist at least 1,000 cooks in Canada and the U.S. to host any type of get-together from July 19-28. Participating cooks will simply ask their guests to make a donation to the CBCF in any amount to support the fight against breast cancer.

"Participating in this worthy cause is easy, and it's a great reason to get together with family, friends or colleagues during the peak summer entertaining season," notes Aleksandra Hoszowski, senior marketing manager for KitchenAid Canada. "Whether hosting a casual office party, barbecue, dessert sampling or multicourse dinner, the idea is to ask guests to bring nothing to the party but a donation in any amount they choose."

The 1,000 Cooks for the Cure initiative is part of the larger Cook for the Cure^® program, an 11-year effort that has raised more than $2.3 million in Canada for the cause through the sale of KitchenAid^® pink product collection and sponsorship of Cook for the Cure. Funds raised from the parties can be designated for the CBCF's national efforts or local breast cancer initiatives.

Those interested in hosting a party are encouraged to visit CookfortheCure.com to register and obtain a unique host identification number. Registered hosts will be given access to an information kit that includes party ideas, recipes and donation gathering information. To help hosts connect with guests and others planning parties, KitchenAid Canada will feature 1,000 Cooks for the Cure as an event on its Facebook page in the days leading up to the event.

In 2013, KitchenAid Canada will support the fight against breast cancer by donating $100,000 or more to CBCF through its Cook for the Cure^® sponsorship and pink product sales. Canadian celebrity chef Lynn Crawford has been a passionate supporter of the cause and continues to help promote the Cook for the Cure program in 2013.

About KitchenAid Canada
Since the introduction of its legendary stand mixer in 1919 and first dishwasher in 1949, KitchenAid® has built on the legacy of these icons to create a complete line of products designed for cooks. Today, the KitchenAid brand offers virtually every essential for the well-equipped kitchen with a collection that includes everything from countertop appliances to cookware, ranges to refrigerators, and whisks to wine cellars.  KitchenAid believes that preparing and sharing food together is a wonderful way to connect with family and friends. Visit www.KitchenAid.ca to learn more.

About the Canadian Breast Cancer Foundation
The Canadian Breast Cancer Foundation is the leading community-driven organization in Canada dedicated to creating a future without breast cancer.  Our investments in innovative and relevant research and education have led to progress in breast cancer prevention, diagnosis, treatment and care. Since 1986, we have been at the forefront of a nationwide movement supporting and advocating for the breast cancer community. Join us at www.cbcf.org.

Cook for the Cure^® is a registered trademark of the Canadian Breast Cancer Foundation.

TO PRESS:  To download high resolution product images and view the latest press releases, please visit the KitchenAid online press room at http://www.kitchenaid.com/flash.cmd?/#/inside-kitchenaid-press-room/

SOURCE: KitchenAid Canada

Simone Gervais
Hill+Knowlton Strategies
416-413-4759
[email protected]