Hemisphere GPS and Stara Introduce Customized eDriveX(TM) in Brazil

CALGARY and NÃO-ME-TOQUE, Brazil, Sept. 30 /CNW/ - (TSX:HEM) Today, Hemisphere GPS and Stara S.A. Industria de Implementos Agricolas launched eDriveX in Brazil under the Stara brand, SPEED DRIVEx. Stara, one of the world's largest agricultural equipment manufacturers, is offering SPEED DRIVEx as a part of their precision automated steering solution that also includes the Outback S3(TM) guidance terminal and BaseLineX(TM) GPS base station. The new system, SPEED DRIVEx, will be sold throughout Stara's distribution network that includes over 1100 resellers. Hemisphere GPS' eDriveX systems will ship in volume to Stara during the fourth quarter of 2010.

"The Outback Guidance(R) products by Hemisphere GPS advance the level of our automated steering solutions for the precision farming industry in South America," says Cristiano Paim Buss, Director of Technology for Stara. "Hemisphere GPS' commitment to innovation provides us with an extensive product portfolio that continues to complement our advanced technology offerings."

eDriveX, launched through the Outback Guidance dealer network in early 2010, combined with Outback S3 and BaseLineX or A220/A221 RTK GPS systems automatically steers farm machinery to centimeter-level accuracy. The most demanding farm practices including high precision planting, strip tilling and bedding are improved through the reliable and repeatable performance of eDriveX. Based on Hemisphere GPS' patented Celestia(R) connecting technology, eDriveX features straight, free form contour and circle pivot guidance modes and also includes reverse steering. As a result, farmers achieve more uniform treatments, reduced waste, and fuel conservation all while reducing driver fatigue. eDriveX operates at speeds up to 40 km/hr (25 mph), features six-axis inertial compensation and integrated wheel angle sensing, and has proportional hydraulics for precise control and line acquisition.

"We congratulate Stara on the launch of SPEED DRIVEx and we are pleased that our new precision agriculture technology will be part of Stara's success in the marketplace," says Greg Guyette, Director of Sales and Marketing, Agriculture, at Hemisphere GPS. "Our partnership with Stara has been mutually beneficial and we look forward to a continuing strong relationship for years to come."

About Hemisphere GPS

Hemisphere GPS designs and manufactures innovative, cost-effective GPS products for positioning, guidance, and machine control applications in agriculture, marine, construction, and other markets. The Company holds numerous patents and other intellectual property and owns several leading brand names, including Outback Guidance(R), a leading brand in precision GPS for agriculture. The Company is headquartered in Calgary, Alberta, with major product development, sales, and marketing facilities in Arizona, Kansas, and Australia. Hemisphere GPS is listed on the Toronto Stock Exchange (TSX) trading under the symbol "HEM" and is one of the TSX Cleantech designated companies. For more information about Hemisphere GPS, please go to www.hemispheregps.com.

About Stara S.A.

Headquartered in Não-Me-Toque, Rio Grande do Sul, Brazil, Stara S.A. is one of the world's largest agricultural equipment manufacturers. Since its inception in 1953, the company has evolved from assembly and maintenance of agricultural implements to offering an international manufacturing product portfolio, including: precision farming, subsoil plows, sprayers, front agriculture loaders, seeders, and many more.

The above disclosure contains certain forward-looking statements that involve substantial known and unknown risks and uncertainties. These forward-looking statements are subject to numerous risks and uncertainties, certain of which are beyond Hemisphere GPS' control, including: the impact of general economic conditions, industry conditions, increased competition, the lack of availability of qualified personnel or management, fluctuations in foreign exchange or interest rates, stock market volatility and market valuations of companies with respect to the announced transactions and the final valuations thereof, and obtaining required approvals of regulatory authorities. Hemisphere GPS' actual results, performance or achievement could differ materially from those expressed in, or implied by these forward-looking statements and, accordingly, no assurances can be given that any of the events anticipated by the forward-looking statements will transpire or occur, or if any of them do so, what benefits, including the amount of proceed, that Hemisphere GPS will derive there from.

For further information: Jeff Farrar, Director of Marketing, Agriculture, Hemisphere GPS, Phone: [phone], E-mail: [email protected], www.hemispheregps.com; Cory Pala, Investor Relations, E.vestor Communications Inc., [phone], [email protected]