The 6th annual BrandSpark Most Trusted Awards winners deliver a superior experience to consumers in an age of endless options
TORONTO, Jan. 23, 2019 /CNW/ - Leading market research firm BrandSpark International announced the winners of its annual BrandSpark Most Trusted Awards program today. The consumer-voted survey identified what brands Canadians trust the most in 109 consumer product categories, including 33 newly-measured ones. In a national survey including English and French Canada, 17,000 Canadians provided over 60,000 top-of-mind opinions to create the largest consumer survey on trust in Canada.
According to Robert Levy, President of BrandSpark, it is important for companies to remember what really matters to consumers if they want to gain or maintain their status as most trusted.
"Research shows that 2 in 3 shoppers say they focus more on quality than quantity when choosing products," said Levy. "Marketers need to remind shoppers of the trust and value represented by their brand, especially since 7 in 10 shoppers will try a new product if it is from a brand they trust, yet just 1 in 2 shoppers say they are loyal to name brands. Only 4 in 10 regularly choose 'premium' brands that cost more."
"Tens of thousands of Canadians told us in their own words what brands they trust and why," Levy continued. "The winning brands are those that deliver a fundamentally superior experience, and are validated by multiple sources in the consumer's network."
While every brand may set out to fulfill this, "only those who truly do it better than the rest achieve most trusted status by Canadians," said Adam Bellisario, Program Director of the BrandSpark Most Trusted Awards.
How can a consumer find the most trusted brand in a category?
Winning brands can be easily identified by the purple BrandSpark Most Trusted Award seal which represents the aggregate of the real opinions of Canadians. Three in 4 shoppers trust recommendations in the form of consumer awards, and the Most Trusted credential is a credible acknowledgement that the brand is delivering a superior experience to more Canadians than any other brand in its category. Consumers can find the purple seal next to brands in commercials, ads, online, in-store, and even on package when they are shopping. This year the BrandSpark Most Trusted Awards program has partnered with Canadian Living, which is promoting the winners through its various media channels.
The 2019 winners are listed below. See details at www.BrandSparkMostTrusted.com.
Consumer Products |
|
Category |
Winner |
Acne Treatment |
Clean & Clear / Clearasil / Neutrogena (tie) |
Adult Tooth Pain Relief |
Orajel |
Adult Vitamin |
Jamieson |
Antacid |
Tums |
Anti-Aging Skin Care |
Olay |
Artisanal Canadian Cheese |
OKA |
Back Pain Relief |
Robax |
Bacon |
Maple Leaf |
Baking |
Robin Hood |
Bathroom Tissue |
Kirkland |
BBQ Sauce |
Kraft |
Bottled Water |
Nestlé Pure Life |
Bread |
Dempster's |
Burn Ointment |
Polysporin |
Butter |
Lactantia |
Canola Oil |
Mazola |
Cat Litter |
Arm & Hammer |
Cheese |
Kraft |
Chocolate |
Lindt |
Cold Sore Remedy |
Abreva |
Contact Lens Solution |
Bausch & Lomb |
Contact Lenses |
Acuvue |
Cottage Cheese |
Dairyland |
Cough Syrup |
Benylin |
Decalcifier & Rust Remover |
CLR |
Denture Adhesive |
Poligrip |
Denture Cleanser |
Polident |
Dishwasher Detergent |
Cascade |
Drain Cleaner |
Drano |
Dry Lip Relief |
Blistex |
Eczema Relief |
Aveeno |
Fabric Softener |
Downy |
Flea & Tick Prevention |
Bayer |
Fresh Packaged Meat |
Maple Leaf |
Frozen Potato Products |
McCain |
Greek Yogurt |
Danone |
Green Food Supplement |
Genuine Health |
Hair Regrowth |
Rogaine |
Hair Removal |
Nair |
Hot Dogs |
Schneiders |
Insect Bite Relief |
After Bite |
Instant Coffee |
Nescafé |
Jerky |
Jack Link's |
Kombucha Drink |
RISE |
Laundry Detergent |
Tide |
Laundry Stain Remover |
OxiClean / Resolve / Shout (tie) |
Laxative |
Senokot |
Liners |
Always |
Lip Colour |
Revlon |
Mayonnaise |
Hellmann's |
Men's Hair Colour |
Just for Men |
Men's Shaving |
Gillette |
Men's Skin Care |
Dove |
Micellar water |
Garnier |
Milk (Ontario) |
Neilson |
Milk (Quebec) |
Québon |
Milk (Western Canada) |
Dairyland |
Nasal Spray |
hydraSense |
Olive Oil |
Bertolli |
Pasta |
Catelli |
Personal Lubricant |
K-Y |
Pink Eye Treatment |
Polysporin |
Protein Powder |
Vega |
Sausages |
Johnsonville |
Scar & Stretchmark Reduction |
Bio-Oil |
Sensitive Toothpaste |
Sensodyne |
Sparkling Water |
Perrier |
Sunburn Relief |
Solarcaine |
Sunscreen |
Coppertone |
Tampons (Feminine Protection) |
Tampax |
Toilet Bowl Cleaner |
Lysol |
Vegan Food |
Yves Veggie Cuisine |
Vitamin C Supplement |
Jamieson |
Women's Hair Colour |
L'Oréal |
Women's Shaving |
Gillette |
Yeast Infection Medication |
Canesten |
Home & Other Goods |
|
Category |
Winner |
Air Purifier |
Dyson |
Bakeware |
Wilton |
Barbecue |
Weber |
Blender |
Ninja |
Blood Pressure Monitor |
Omron |
Blood Sugar Monitor |
OneTouch |
Cookware |
Lagostina |
Dehumidifier |
Danby |
Dishwasher |
Bosch |
Drip Coffee Maker |
Black & Decker / Cuisinart (tie) |
Electric Fan |
Dyson / Honeywell (tie) |
Espresso Machine |
Nespresso |
Furnace Air Filter |
Filtrete |
Hair Dryer |
Conair |
Humidifier |
Honeywell |
Kitchen Knives |
Zwilling J.A. Henckels |
Laptop |
HP |
Mattress-in-a-box |
Casper / Endy (tie) |
Microwave Oven |
Panasonic |
Oven/Range |
Samsung |
Paint |
Behr |
Printer |
HP |
Refrigerator |
Samsung |
Sewing Machine |
Singer |
Single Serve Coffee Maker |
Keurig |
Smart Television |
Samsung |
Smart Thermostat |
Nest |
Space Heater |
Honeywell |
Spring Mattress |
Sealy |
U.V. Protection Sunglasses |
Ray-Ban |
Vacuum |
Dyson |
Washer/Dryer |
Maytag |
Winter Tires |
Michelin |
How winners are determined
More than 17,000 Canadian shoppers determined the BrandSpark Most Trusted Awards winners for 2019 through their "top of mind" unaided responses for categories in which they purchase. The results are ranked based on the greatest volume of mentions. Ties are declared if the margin of victory is within 2%. The study is weighted to be nationally representative of English and French Canada. The questions were included in the annual BrandSpark Canadian Shopper Study.
BrandSpark also conducts the Most Trusted Awards annually in the United States and has expanded to include service, retail, and e-commerce brands. View all winners and categories at www.BrandsparkMostTrusted.com
About BrandSpark International
Founded in 2001, BrandSpark International uniquely combines real world consumer insight with marketing credentials and services. BrandSpark Insight gets at the heart of WHAT consumers think, WHY they act the way they do, and HOW marketers need to respond to successfully grow their business. BrandSpark Marketing Services runs major awards programs Best New Product Awards, BrandSpark Most Trusted Awards and www.ShopperArmy.ca , a new consumer site that offers cash back on purchases made on Amazon.ca and other retail partners as well as a targeted shopper community of product testers providing honest ratings and reviews. Visit www.BrandSpark.com.
SOURCE BrandSpark International
or interview requests, please contact: Press Contact: Rachael Collier, [email protected], 416.995.1432; BrandSpark International: Robert Levy, President, [email protected]; Adam Bellisario, Director Consumer Awards, [email protected]
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