HIT Technologies Drives Presence in Powersports Market, Participating in Major North American Distributor Events

- Company will be at both Motovan Corporation and MTA's Upcoming Sales and Industry Trade Shows -

VANCOUVER, Jan. 21, 2016 /CNW/ - HIT Technologies Inc. (TSXV: HIT) ("HIT" or the "Company"), which designs, develops, manufactures and distributes the world's most advanced adventure products for iPhone, today announced it will be showcasing its entire HITCASE product suite at upcoming sales and industry trade shows for major power sport distributors, Motovan Corporation and MTA.

"The powersports industry represents a prime target market for HITCASE, and Motovan and MTA are two preeminent distributors in the industry," said Brooks Bergreen, CEO of HIT Technologies, Inc. "Participating in these major events is an excellent opportunity to showcase our innovative products, strengthen relationships with these distributors and continue to build overall brand awareness. We are confident that continuing to execute on these fronts will drive further sales growth."

HIT will be at Motovan's 2016 sales and industry trade show in Montreal, Quebec on February 2, 2016.  Motovan is Canada's leading distributor, exporter and manufacturer of Motorcycle, MX, ATV / UTV, and Snowmobile parts and accessories. At Motovan's event, the company's internal sales team will get exclusive access to HITCASE product specialists, get the first look at new line-ups and gain a better understanding of the HITCSE product suite in order to transfer this information to their network of dealers.

''We have been very successful in transmitting the success of HIT through our partners in Canada and look forward to continued growth of the brand in 2016," said Motovan's VP Sales and Marketing, Mike Paladino.

HIT will be at MTA's 2016 sales and industry trade show in Los Angeles California, February 23 - 25, 2016.

MTA is a major distributor of products that include ATV, street and off-road motorcycles and snowmobile parts and accessories across the United States.

"We are pleased to have partnered with HIT in the Powersports industry and look forward to this event to build strong basis for a quick growth in the US market, said Jeff Laird, head of marketing at MTA. "It is always a pleasure to host such an event where we strive to connect great products like HITCASE to our network of retailers, dealers and consumers.''

At both events, HIT will showcase its complete suite of products and accessories for the iPhone, including its recently launched PRO 6, PRO 6 Plus and SNAP. Attendees of both shows will also have the opportunity to watch video footage filmed with iPhone using only HITCASE products and accessories. Footage will include two of the Company's most notable videos to date:

• 200 Foot West Coast Rope Swing, featuring slackline record holder, Spencer Seabrook, which garnered more than 2 million views and 10,000 shares in the first week after release; and
• Underwater Periscope With Great White Sharks, showcasing the first-ever underwater live-stream video broadcast that was conducted by Australian Cinematographer and HITCASE Ambassador Mitch Oates and recently recognized by Periscope as the prime example of the power of its platform.

HIT will also be attending consumer facing Powersports tradeshows in Vancouver, BC January 22-24, 2016 and Toronto, ON February 19-21, 2016.  These events are open to the public and expect to draw record crowds this year.

Forward Looking Statements
This news release contains certain "forward-looking information" within the meaning of applicable Canadian securities laws that are based on expectations, estimates and projections as at the date of this news release. The information in this release about the Company's anticipated use of available funds, and the future plans and objectives of the Company are forward-looking information.

Any statements that involve discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking information and are intended to identify forward-looking information.

This forward-looking information is based on reasonable assumptions and estimates of management of the Company at the time it was made, and involves known and unknown risks, uncertainties and other factors which may cause the actual results, performance or achievements of the Company to be materially different from any future results, performance or achievements expressed or implied by such forward-looking information. Such factors include, among others, global economic climate; dilution; the Company's limited operating history; future capital needs and uncertainty of additional financing; the competitive nature of the industry; currency exchange risks; the need for the Company to manage its planned growth and expansion; the effects of product development and need for continued technology change; protection of proprietary rights; the effect of government regulation and compliance on the Company and the industry; network security risks; the ability of the Company to maintain properly working systems; theft and risk of physical harm to personnel; reliance on key personnel; global economic and financial market deterioration impeding access to capital or increasing the cost of capital; and volatile securities markets impacting security pricing unrelated to operating performance. Although the Company has attempted to identify important factors that could cause actual results to differ materially, there may be other factors that cause results not to be as anticipated, estimated or intended. There can be no assurance that such statements will prove to be accurate as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on forward-looking information. The Company undertakes no obligation to revise or update any forward-looking information other than as required by law.

About HIT Technologies Inc.
HIT Technologies, Inc. (TSXV: HIT) develops and markets a portfolio of products that transform Apple iPhones into high-performing, weather- and shock-resistant video cameras. Both its flagship product, HITCASE PRO and its newer SNAP allows users to easily capture action photo and video content hands-free, using a variety of HIT Technologies' patented Railslide™ mounts that attach to virtually any surface. Swappable lenses and accessories provide a variety of perspectives otherwise unattainable while participating in adventure sports. HIT Technologies is headquartered in Vancouver, British Columbia, Canada and trades on the TSX Venture Exchange. For more information about HITCASE, visit www.HITCASE.com. Search #hitcase on Instagram to see some of the amazing images created by HITCASE customers.

About MOTOVAN
Motovan Corporation is Canada's leading distributor, exporter and manufacturer of Motorcycle, MX, ATV / UTV, and Snowmobile parts and accessories. Motovan focuses on: building and maintaining the largest Canadian dealer network, strong leadership and customer service excellence. These key elements, paired with exclusive Canadian distribution rights on some of the most prestigious brands recognized in the powersports industry are what have ensured Motovan's position as the industry leader for the past 30+ years.

About MTA
Based in Choudrant, LA, Motorcycle Tires and Accessories (MTA) began in 1979 and distributes thousands of products that include ATV, street and offroad motorcycles and snowmobile parts and accessories to thousands of dealers nationwide. MTA delivers powersports industry products through its regional warehouse network, with locations in Choudrant, LA; Corona, CA; Perrysburg, OH; and Greenville SC. MTA is committed to providing exceptional customer service with the best prices around.

Cautionary Statement
No stock exchange, securities commission or other regulatory authority has approved or disapproved the information contained herein. Neither the TSX Venture Exchange ("TSX-V") nor its Regulation Services Provider (as that term is defined in the policies of the TSX-V) accepts responsibility for the adequacy of this release.

SOURCE HIT Technologies Inc.

For additional investor information, contact: Brooks Bergreen, CEO HIT Technologies Inc., [email protected], [phone], www.hitcase.com/invest; Kristen Dickson, NATIONAL Equicom, [email protected], [phone]