Hockey Canada Alumni to Take Center Ice At Molson Canadian Hockey House
- Canuck great Stan Smyl named "official ambassador"; Barenaked Ladies
and Comedian Sean Cullen among those scheduled to perform -
"If you build it they will come," said Bob Nicholson, President, Hockey
Canada in reference to the legions of hockey fans expected to descend
onto Vancouver for what many are calling the "Hockey Games". "We have
worked closely with Jordan and his team at Vision/Co over the past three
years to create the ultimate experience for hockey fans. Located in the
heart of the hockey action, Molson Canadian Hockey House will be a
showpiece for our game, blending heritage and live entertainment sure to
excite and inspire the world's biggest hockey fans."
Located on the shores of North East False Creek at Concord Place Exposition and Activity Zone just steps away from all the on-ice action at
"There's no bigger stage than the 2010 Winter Games to showcase the best
our land has to offer, from its people, its sport, its music and its
beer," said Jamie Sprules, Senior Brand Manager, Molson Canadian. "Molson
Canadian Hockey House aims to become a lighthouse for hockey fans in
Vancouver, inviting them to experience Canada's true hockey culture the
way it was intended to be."
In total, Molson Canadian Hockey House will host up to 17 live concert events during the Games, not including impromptu appearances by surprise guests attending the festivities.
"Molson Canadian Hockey House will be the heart and soul of hockey during
the 2010 Winter Games," said Jordan Bitove, President, Vision/Co, whose
company is also managing the execution and public relations for the
project. "This will be the largest free-standing pavilion ever
constructed in Canada and we're going to pack it with the best in sport,
entertainment and hospitality, ensuring it's nothing less than a world-
class hockey house."
"Molson Canadian Hockey House is going to be THE place to be in Vancouver
during the Games," said Barenaked Ladies' Tyler Stewart, Entertainment
Director, Molson Canadian Hockey House. "We're going to pack the schedule
with a solid lineup of nightly entertainment that, combined with hockey's
most passionate fans, is a recipe for an unbelievable, once in a lifetime
experience."
In addition to its entertainment offerings, the site will also be home of the International Lounge (International Ice Hockey Federation) and to Hockey
"The idea about a hockey house was born prior to the 2006 games in Turin
and it was a huge success. Planning for 2010, we were committed to repeat
the success formula in Vancouver. As the President of the International
Ice Hockey Federation I am delighted that we can officially announce the
Molson Canadian Hockey House, which will be the place to be between the
Olympic hockey games. I would like to thank Molson and Hockey Canada who
made this possible in co-operation with Concord and Vision Co." said Rene
Fasel, IIHF President and IOC Executive Committee member.
Molson Canadian Hockey House Fast Facts:
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- At 81,000 square feet, the entire hospitality pavilion is nearly one
and a half times larger than a CFL football field (58,000 square feet)
- The venue is expected to host more than 50,000 fans throughout the
2010 Olympic Winter Games.
- Over 350,000 cans of Molson Canadian will be served
- MCHH will feature 1,400 square feet of video images, a 40,000 watt
sound system, 38,000 LEDs and over 92 million video pixels
- Every attempt will be made to reduce our carbon footprint as much as
possible. This will include but is not limited to, recycling and using
recycled/biodegradable products.
- MCHH will be in operation from 11:00 am until 2 am each day.
Molson Canadian Hockey House opens to the public on
Multiple-Day VIP Passes go on sale today. Visit www.molsoncanadianhockeyhouse.com for more details, along with a 3-D virtual tour of Molson Canadian Hockey House.
About Molson Canadian
The Molson family has been proudly brewing Canada's beer since 1786. From this brewing legacy comes a premium lager that exemplifies our country's great brewing tradition. Molson Canadian is a multiple award winner, having captured seven gold medals at the Monde Selection, as well as earning gold at the North American Beer Awards and silver at the World Beer Cup. Molson Canadian is slow brewed using only the finest Canadian barley, pure Canadian water, two types of hops and no preservatives. Molson Canadian, a beer that's as clean, cold, and crisp as the country it comes from.
About the International Ice Hockey Federation (IIHF)
The IIHF, founded on
About Hockey
Hockey
About Concord Pacific and Concord Exposition and Activity Zone
Concord Pacific is a proud community supporter of annual citywide events as well as a contributor to various charities year after year. Concord is excited and proud to introduce the 300,000 sq ft Concord Place Exposition and Activity Zone adjacent to the 2010 Hockey and Ceremony Venues as well as the Athletes Village.
The company is a developer of multi-phased, master planned residential neighborhoods that are strategically designed to enhance the lifestyles of its residents. Concord Pacific is also creating new communities across
For further information: Adam Moffat, Molson, (416) 679-7557, [email protected]; Szymon Szemberg, International Ice Hockey Federation, +41 44 562 22 60, [email protected]; André Brin, Hockey Canada, (403) 777-4557, [email protected]; Marsha Mowers, Vision/Co, (416) 341-2474 x270, [email protected]; Peter Udzenija, Concord Pacific Developments Inc., (604) 899-7237, [email protected]
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