Holland America Line Launches Extensive New Mariner Society Loyalty Program

    
    Special Savings & Exclusive Amenities Available to Repeat Guests





    
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<p><location>SEATTLE</location>, <chron>Sept. 14</chron> /CNW/ -- For those who have sailed even just once with Holland <person>America Line</person>, there's now more to enjoy on future cruises.  The new Mariner Society Rewards Program provides past guests with exciting new benefits from generous onboard discounts while sailing and special rates on select cruises to reduced or free third and fourth rates when booking future cruises.  Benefits are tiered and vary based on a guest's cruise history.</p>
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<p>"We wanted to create a program that gives our loyal Mariner members fantastic perks, cruise values and enhances that sense of pride they feel after having sailed on several cruises with Holland <person>America Line</person>," said Richard D. Meadows, CTC, executive vice president, marketing, sales and guest programs.  "We have one of the highest repeat guest ratios in the cruise industry and our loyal guests deserve the valuable benefits in our new Mariner Society Rewards Program."</p>
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<p>The Mariner Society Rewards Program offers a four-level progressive membership with a wide range of cruise and on-board savings and extra values.   All guests who sail with Holland <person>America Line</person> are automatically welcomed into the Mariner Society where they receive special offers on upcoming cruises as well as advance information about new ships and the latest product enhancements.</p>
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<p>Based on past cruises recorded as cruise days, members now enjoy Star memberships with four different levels offering an ever-widening range of cruise options and enhancements.  Guests automatically collect additional "cruise days" or cruise day credits based on their onboard spending or through the purchase of one of the premium line's suite options.</p>
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    Star Mariner
    
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<p>Guests who complete their initial cruise with Holland <person>America Line</person> are automatically enrolled in the Mariner Society's first level, earning cruise days towards future cruises and an exclusive collectable gift.  Among the features of <person>Star Mariner</person> status: special offers on select sailings, 50 percent discount for third and fourth guests on select sailings, hosted sailings with Holland <person>America Line</person> Ambassadors, a relaxing Welcome Back Embarkation Brunch on future cruises, a subscription to the Mariner Magazine and a Mariner Champagne Brunch on future cruises.</p>
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    Two-Star Mariner
    
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<p>After 30 cruise day credits earned, Two-Star guests receive all the amenities of a <person>Star Mariner</person> plus shopping discounts, featuring 15 percent off merchandise purchased from ShopHollandAmerica.com and 10 percent off logo apparel items onboard in the gift shops.  Two-Star Mariners also will receive a complimentary ship photo and be sent an exclusive annual cruise planner and special recognition pin.</p>
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    Three-Star Mariner
    
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<p>With 75 cruise days earned, Three-Star guests automatically are given all Two-Star amenities plus generous new discounts including 10 percent off on select spa treatments; a 25 percent discount on all wine packages, mini-bar purchases, Explorations Cafe drinks and alternative restaurant surcharges; special advanced notice of new itineraries; and a waiver of air deviation fees.</p>
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    Four-Star Mariner
    
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<p>At the top of the tiers, with 200 cruise days earned, Four-Star guests enjoy the benefits of all Star levels below and the bonus of free fare for third and fourth guests on select sailings; complimentary wine tasting and laundry/pressing; a 50 percent discount on all wine packages, mini-bar purchases, Explorations Cafe drinks and alternative restaurant surcharges; a 15 percent discount on logo apparel items onboard in the gift shops; priority tender service and check-in; priority shore excursion pre-booking; and a free subscription to Food and Wine magazine or Travel and Leisure magazine.</p>
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<p>The new Mariner Society Rewards Program will roll out to the entire fleet by <chron>October 18, 2009</chron>.  For more information, consult a travel agent, call 1-877-SAIL-HAL (877-724-5425) or visit <a href="http://www.hollandamerica.com">www.hollandamerica.com</a>.</p>
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<p>Find Holland <person>America Line</person> on Twitter, Facebook and the Holland America Blog.  Access all social media outlets via the Online Communities quick link on the home page at <a href="http://www.hollandamerica.com">www.hollandamerica.com</a>.</p>
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<p>About Holland <person>America Line</person> [a division of Carnival Corporation and plc (NYSE:  CCL and CUK)]</p>
<p>Holland America Line's fleet of 14 ships offers nearly 500 cruises to 320 ports in more than 100 countries, territories or dependencies.  Two- to 108-day itineraries visit all seven continents, and highlights include Antarctica, <location>South America</location>, Australia/New Zealand and Asia voyages; a Grand World Voyage; and popular sailings to ports in the Caribbean, Alaska, <location>Mexico</location>, Canada/New England, <location>Europe</location> and <location>Panama</location> Canal.  A 15th ship, ms Nieuw <location>Amsterdam</location>, is scheduled to join the fleet in 2010.</p>
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<p>Fleetwide, the company features Signature of Excellence enhancements, a commitment totaling more than <money>$525 million</money>, that showcase the Culinary Arts Center presented by Food & Wine magazine -- a state-of-the-art onboard show kitchen where more than 60 celebrated guest chefs and culinary experts provide cooking demonstrations and classes -- Explorations Cafe powered by The New York Times, teens-only activity areas and all new stateroom amenities highlighted by flat-panel TVs and plush Euro-top Mariner's Dream Beds.</p>
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    World's Leading Cruise Lines
    
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<p>The highest-rated premium cruise line in the world, Holland <person>America Line</person> is a member of the exclusive World's Leading Cruise Lines alliance, which also includes Carnival Cruise Lines, <person>Princess Cruises</person>, Cunard Line, Seabourn Cruise Line and Costa Cruises.  Sharing a passion to please each guest and a commitment to quality and value, these lines appeal to a wide range of lifestyles and budgets.  The World's Leading Cruise Lines offer exciting and enriching cruise vacations to the world's most desirable destinations.</p>
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    MarinerRewards09

    
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    CONTACT:  Sally Andrews
      PHONE:  [phone]
        FAX:  [phone]
      EMAIL:  [email protected]


    

For further information: Sally Andrews of Holland America Line, 1-800-637-5029, fax, [phone], [email protected] Web Site: http://www.hollandamerica.com