Honda Brand Outpaces Industry in February

MARKHAM, ON, March 1, 2017 /CNW/ - Combined February sales of 11,622 units by the Honda and Acura divisions of Honda Canada Inc. represented a 21% increase over last year's sales. The Honda Automobile Division reported February sales of 10,409 units, up 22% over last year, outpacing the competition for the month. The Acura Division reported February sales of 1,213 units, up 17% over last year.

"Coming off of a modest start to 2017, the Honda brand gained traction in February with remarkable monthly sales," said Dave Gardner, Senior Vice President of Operations, Honda Canada Inc. "Record-breaking HR-V and CR-V sales drove the February sales spike, accompanied by strong consumer support for the Civic hatchback, the newest member of the versatile Civic family."

"An award-winning product line-up paired with a competitive suite of market offers, pushed Acura sales to strong double-digit gains in February, as the brand celebrated its 30^th anniversary in Canada," added Gardner.

February Highlights:

• With an increase of 101% over last year, the Honda HR-V topped a monthly record with 982 units sold versus the previous best February in 2016 with 489 units sold
• Honda CR-V set a February record on sales of 3,240 units sold over February 2012 with 2,836 units sold
• For the eighth consecutive month, Acura RDX set a monthly sales record with 454 units sold versus the previous best February in 2015 with 406 units sold

About Honda
Honda Canada Inc. (HCI) was founded in 1969 and is the parent company for both Honda and Acura vehicle brands in Canada.  The company has produced more than 7.7 million cars and light trucks since 1986 at its two manufacturing facilities and builds engines at a third manufacturing plant in Alliston, Ontario.  Both manufacturing facilities are extremely flexible and currently build Honda Civic and CR-V models.  Honda Canada has invested more than $4.7 billion in Canada and each year it sources nearly $2.1 billion in goods and services from Canadian suppliers. Honda Canada has sold more than four million Honda and Acura passenger cars and light trucks in Canada.

HONDA CANADA INC.					HONDA CANADA INC.
Feb-17					Feb-17
RETAIL SALES - MTD					RETAIL SALES - YTD
MODEL	2017	2016	% Change		Model	2017	2016	% Change
FIT	175	490	-64.3%		FIT	302	1,049	-71.2%
CIVIC	3,921	2,868	36.7%		CIVIC	7,251	6,576	10.3%
INSIGHT	0	0	-		INSIGHT	0	1	-100.0%
CR-Z	2	2	0.0%		CR-Z	6	5	20.0%
ACCORD	718	813	-11.7%		ACCORD	1,354	1,650	-17.9%
CROSSTOUR	0	1	-100.0%		CROSSTOUR	0	2	-100.0%
HR-V	982	489	100.8%		HR-V	1,832	1,214	50.9%
CR-V	3,240	2,712	19.5%		CR-V	6,091	4,751	28.2%
ODYSSEY	595	671	-11.3%		ODYSSEY	1,091	1,248	-12.6%
PILOT	450	507	-11.2%		PILOT	938	1,013	-7.4%
RIDGELINE	326	0	-		RIDGELINE	675	7	9542.9%
HONDA division	10,409	8,553	21.7%		HONDA division	19,540	17,516	11.6%
ILX	128	147	-12.9%		ILX	233	273	-14.7%
TSX	0	0	-		TSX	0	0	-
TLX	265	211	25.6%		TLX	472	443	6.5%
RLX	6	7	-14.3%		RLX	9	14	-35.7%
RDX	454	352	29.0%		RDX	909	685	32.7%
MDX	360	316	13.9%		MDX	631	680	-7.2%
ZDX	0	0	-		ZDX	0	1	-100.0%
NSX	0	0	-		NSX	1	0	-
ACURA division	1,213	1,033	17.4%		ACURA division	2,255	2,096	7.6%
Honda Canada Inc.	11,622	9,586	21.2%		Honda Canada Inc.	21,795	19,612	11.1%

SOURCE Honda Canada Inc.

Carol Susko, [phone]; Laura Heasman, [phone]