Honda Canada Continues Strong Sales Momentum with Eight Straight Months of Year-over-year Growth

Honda small cars see exponential growth

MARKHAM, ON, Nov. 1, 2013 /CNW/ - Combined October sales of 15,302 units by the Honda and Acura divisions of Honda Canada Inc. represented a 14% increase over last year's sales, marking best October monthly sales since 2002. The Honda Automobile Division reported October sales of 13,770 units, up 19% over last year, which also set an all-time October monthly sales record. The Acura Division reported October sales of 1,532 units, down 19% over last year.

"Honda Canada Inc. surpassed an eleven-year-old October monthly sales record this month, which was bolstered by double digit growth of Honda Automobile Division's small cars, Fit and Civic," said Dave Gardner, vice president of sales and marketing, Honda Canada Inc. "Civic sales of 6,852 units in October breaks an eight-year-old all-time October monthly sales record and holds the model as the number one selling passenger car in Canada on a year-to-date basis.  Our loyal Acura customers continue to support the recently-crowned IIHS Top Safety Pick luxury sport utility vehicles, as both MDX and RDX saw strong sales in October.  We are looking forward to continued sales momentum in the last push of 2013."

October Highlights:

• Honda Canada Inc. exceeded the 11-year-old October monthly sales record set in 2002, with 15,302 units sold (versus 14,982 units)
• Honda Automobile Division broke the 11-year-old October monthly sales record with 13,770 units sold (versus 13,061 units)
• Honda Civic was up 36% over the same period last year with 6,852 units sold, surpassing an eight-year-old October monthly sales record and continues to hold its position as the number one selling passenger car in Canada on a YTD basis (6,852 units sold versus 6,812 units sold in 2005)
• Honda Accord had very strong sales of 1,550 units, keeping pace with the same period last year
• Honda Fit had great sales of 891 units sold versus 461 units in the same period last year (up 93%)
• Honda Odyssey sales increased by 20% over the same period last year (942 units versus 784 units)
• Acura business was led by 556 delivered units of the RDX, topping its previous best October of 480 units in 2012 (up 16%)
• The all-new Acura MDX also keeps pace with October 2012 sales

HONDA CANADA INC.					HONDA CANADA INC.
Oct-13					Oct-13
RETAIL SALES - MTD					RETAIL SALES - YTD
MODEL	2013	2012	% Change		Model	2013	2012	% Change
FIT	891	461	93.3%		FIT	6,866	4,004	71.5%
CIVIC	6,852	5,041	35.9%		CIVIC	54,950	53,235	3.2%
INSIGHT	2	26	-92.3%		INSIGHT	65	141	-53.9%
CR-Z	1	13	-92.3%		CR-Z	57	225	-74.7%
ACCORD	1,550	1,565	-1.0%		ACCORD	14,970	7,278	105.7%
S2000	0		-		S2000	0		-
ELEMENT	0	1	-100.0%		ELEMENT	0	10	-100.0%
CROSSTOUR	71	128	-44.5%		CROSSTOUR	972	873	11.3%
CR-V	2,578	2,577	0.0%		CR-V	27,581	28,754	-4.1%
ODYSSEY	942	784	20.2%		ODYSSEY	8,658	8,014	8.0%
PILOT	628	725	-13.4%		PILOT	5,586	4,913	13.7%
RIDGELINE	255	269	-5.2%		RIDGELINE	1,726	1,829	-5.6%
HONDA division	13,770	11,590	18.8%		HONDA division	121,431	109,276	11.1%
CSX	0	1	-100.0%		CSX	0	27	-100.0%
ILX	156	400	-61.0%		ILX	2,834	1,487	90.6%
TSX	63	259	-75.7%		TSX	632	1,221	-48.2%
TL	231	245	-5.7%		TL	1,994	2,724	-26.8%
RL/RLX	33	4	725.0%		RL/RLX	160	25	540.0%
NSX	0	0	-		NSX	0	0	-
RDX	556	480	15.8%		RDX	5,092	3,935	29.4%
MDX	489	497	-1.6%		MDX	5,010	4,287	16.9%
ZDX	4	1	300.0%		ZDX	39	87	-55.2%
ACURA division	1,532	1,887	-18.8%		ACURA division	15,761	13,793	14.3%
Honda Canada Inc.	15,302	13,477	13.5%		Honda Canada Inc.	137,192	123,069	11.5%

 

 

SOURCE: Honda Canada Inc.

Maki Inoue [phone]