Honda Canada reports March sales results

Canadians strongly support Honda sedans in March;
Acura posts 92 per cent increase

MARKHAM, ON, April 2, 2013 /CNW/ - Combined March sales of 14,497 units by the Honda and Acura divisions of Honda Canada Inc. represented a 6% increase over last year's sales.  The Honda Automobile Division reported March sales of 12,769 units, virtually flat versus last year.  The Acura Division reported March sales of 1,728 units, up 92% over last year.

"While not enough to offset our declines in January and February, the March results show that Canadians are strongly accepting Honda's core sedans, the 2013 Fit, Civic and Accord.  We expect a solid second quarter to get us back into positive year over year growth," said Dave Gardner, Vice President of Sales and Marketing, Honda Canada Inc. "Acura concluded an exceptional first quarter of 2013 with a March sales increase of 92 per cent and a quarterly sales increase of 41 per cent versus last year. With the new RLX and MDX due to launch in the second quarter, we expect this trend to continue as we refresh the Acura product lineup."

March highlights:

• Honda Fit was up 33% over the same period last year with 631 units sold.
• Honda Accord had strong sales of 1,862 units sold versus 713 units in the same period last year (up 161%).
• Acura RDX had best March monthly sales with 423 units sold versus the previous best March of 365 units sold in 2010.
• Acura MDX had best March monthly sales with 783 units sold versus the previous best March of 623 units sold in 2010.

Honda Canada has sold approximately 3.7 million Honda and Acura passenger cars and light-duty trucks in Canada since 1973.  Of all Honda and Acura vehicles sold in Canada in March, 95% were produced at the company's assembly plants in North America.

SOURCE: Honda Canada Inc.

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