Honda Element Ending Production

Boxy, bold vehicle found many functional niches during its 9-year run

TORONTO, Dec. 3 /CNW/ - Honda is ending production of its iconoclastic Element model - an innovative and functional crossover utility vehicle introduced nine years ago. First introduced in concept form as the Honda Model X at the 2001 North American International Auto Show in Detroit, the Element virtually created its own functional class and became an immediate favorite for small businesses, outdoor enthusiasts and pet owners. After a long life cycle, utility-seeking customers have more recently embraced other vehicles in the Honda lineup such as the versatile and comfortable CR-V crossover utility vehicle.

"The Element defied popular design trends in favour of a utilitarian shape that showed how functionality can come from thinking inside the box," said Jerry Chenkin, executive vice president of Honda Canada Inc. "It made boxy vehicle designs cool, and Element owners enjoy its unique styling and versatility."

Developed from the inside-out, the Honda Element entered new territory when it made its debut during the 2003 model year by providing a multi-functional cargo area, innovative and versatile seating, a durable and dirt-friendly interior, energetic performance and outstanding value. Major upgrades were made through the years including more power and safety features in the 2007 model year.

More recently, the Element added a level of design flare with its 2007-model-year Element SC that provided more than 10 new features, including a sport-tuned suspension with lowered ride height; 18-inch wheels - a Honda Division first as a standard feature - exclusive exterior "street custom" styling with an aero grille; projector beam headlights; unique painted bumpers; an exclusive interior with a carpeted floor (first and second rows); centre console with storage; stylish 'Piano Black' trim; and exclusive interior fabrics with corresponding interior trim.

More than 17,000 Elements have been sold in Canada since its introduction in December 2002.

Honda will offer 2011-model Elements in the U.S., while Canada is winding down its sales efforts with remaining stock of 2010 models.

Now in its 41st year of operation in Canada, Honda Canada Inc. has sold more than 3,400,000 Honda and Acura passenger cars and light-duty trucks in Canada.  A record high 91 per cent of the Honda and Acura vehicles sold in Canada in 2009 were produced at the company's assembly plants in North America, up nearly 3 per cent from 2008. Since 1986, Honda has built more than 5,500,000 cars and trucks at its Ontario assembly facilities.  More than half of all vehicles sold in Canada last year were also made here in Canada.

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Richard Jacobs [phone]