Hot Wheels® Colour Shifters™ Gear Up to Visit Alberta as Part of the
Summer Road Trip Across Canada

The World's #1 Toy Vehicle Unveils its First-Ever Life-Size Hot Wheels® Colour Shifters™ Car
Edmonton and Calgary Residents Invited to Check Out the Life-Size Colour-Shifting Mustang

TORONTO, Aug. 9 /CNW/ - The Hot Wheels® Colour Shifters™ Road Trip takes a detour into Edmonton and Calgary to unveil its life-size colour-shifting Mustang. The cool, state-of-the-art Ford Mustang and the Hot Wheels® Colour Shifters™ Trailer has been zooming across the country visiting festivals, camps and family events in various towns and cities. The Road Trip runs all summer long from July to September, giving Canadians of all ages a chance to experience help changing the colour of the car themselves. Kids who attend the event can help change the colour of the car, play with Hot Wheels® toys and will also receive a special Hot Wheels® collector booklet, T-shirt and more.

WHO: The Hot Wheels® Colour Shifters™ team will be on hand to help out with the colour changing process of the car as well as entertain kids. Visitors will get a chance to sit in the Mustang and check out the latest Hot Wheels® Colour Shifters™ toys with kids, parents and fellow Hot Wheels® fanatics.

WHEN/WHERE:

Tuesday, August 10th
1:00 PM - 4:00 PM
Jamie Platz Family YMCA
7121 - 178 Street
Edmonton, AB T5T 5T9

Wednesday, August 11th
11:00 AM - 2:00 PM
William Lutsky YMCA
1975 111 Street
Edmonton, AB T6J 7C6

Wednesday, August 18th
9:00 AM - 12:00 PM
Southland Leisure Centre
2000 Southland Drive Southwest
Calgary, AB T2V 4S4

Wednesday, August 18th
2:00 PM - 5:00 PM
Village Square Leisure Centre
2623 56 Street Northeast
Calgary, AB T1Y 6E7

Please visit shiftthecar.ca for the latest updates and Road Trip stops.

About the Hot Wheels® brand

Hot Wheels® cars revolutionized boys' toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, more than 40 years later, Hot Wheels® is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. Hot Wheels® cars are also popular collectibles for adults and each year, introduces a new line-up of innovative vehicles, track sets and play sets.

About Mattel

Mattel, Inc., (NASDAQ:MAT) (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie® the most popular fashion doll ever introduced, Hot Wheels®, Matchbox®, American Girl®, Radica:® and Tyco® R/C, as well as Fisher-Price® brands, including Little People®, Power Wheels® and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.

For further information:

Falan Hamilton, GCI Group, [email protected], 416-486-5901
Shelley Fremont, GCI Group, [email protected], 416-486-5921