Hot Wheels(R) Colour Shifters(TM) Gears Up for its Summer Road Trip Across
Canada

The World's No. 1 Toy Vehicle Unveils its First-Ever Life-Size Hot Wheels(R) Colour Shifters(TM) Car

Torontonians Invited to Check Out the Life-Size Colour-Shifting Mustang at Yonge and Dundas Square

TORONTO, June 28 /CNW/ - Tomorrow, to celebrate the last day of school and to kick off the Hot Wheels(R) Colour Shifters(TM) Road Trip this summer, Hot Wheels(R) is unveiling its life-size colour-shifting Ford Mustang. The cool, state-of-the-art Ford Mustang and the Hot Wheels(R) Colour Shifters(TM) Trailer will zoom across the country visiting over 50 festivals, camps and family events in towns and cities across the country. The Road Trip runs all summer long from July to September, giving Canadians of all ages a chance to help change the colour of the car themselves. Kids who attend the launch event can help change the colour of the car, play with Hot Wheels(R) toys and will also receive a special Hot Wheels(R) collector booklet, T-shirt and more.

WHO: Melissa Chau, Hot Wheels(R) Assistant Brand Manager for Mattel Canada, will be available for interviews to discuss the new line of Hot Wheels(R) Colour Shifters(TM) cars, play sets, the technology used to transform the cars, and the history of the Hot Wheels(R) Brand.

GREAT VISUALS - The Hot Wheels(R) Colour Shifters(TM) team will be on hand to help out with the colour-changing process of the car as well as to entertain kids and give out cool Hot Wheels(R) t-shirts, hats, booklets and more. Visitors will get a chance to sit in the Mustang and check out the latest Hot Wheels(R) Colour Shifters(TM) toys with kids, parents and fellow Hot Wheels(R) fanatics.

    
    WHEN:  Tuesday, June 29, 2010
           6 a.m. to 12 p.m.

    WHERE: Yonge and Dundas Square
           Toronto, ON
    

About the Hot Wheels(R) brand

Hot Wheels(R) cars revolutionized boys' toys in 1968 with an original line of super-fast, customized cars built for speed, power, performance and attitude. Now, more than 40 years later, Hot Wheels(R) is a global lifestyle brand that represents the coolest cars imaginable in scales from miniature to full-size. Hot Wheels(R) cars are also popular collectibles for adults and each year, introduces a new line-up of innovative vehicles, track sets and play sets.

About Mattel

Mattel, Inc., (NASDAQ:MAT) (mattel.com) is the worldwide leader in the design, manufacture and marketing of toys and family products. The Mattel family is comprised of such best-selling brands as Barbie(R) the most popular fashion doll ever introduced, Hot Wheels(R), Matchbox(R), American Girl(R), Radica:(R) and Tyco(R) R/C, as well as Fisher-Price(R) brands, including Little People(R), Power Wheels(R) and a wide array of entertainment-inspired toy lines. In 2010, Mattel was named as one of FORTUNE Magazine's "100 Best Companies to Work For" for the third year in a row, and was ranked among Corporate Responsibility Magazine's "100 Best Corporate Citizens." Mattel also is recognized among the "World's Most Ethical Companies." With worldwide headquarters in El Segundo, California, Mattel employs approximately 27,000 people in 43 countries and territories and sells products in more than 150 nations.

For further information: Falan Hamilton, GCI Group, [email protected], 416-486-5901; Shelley Fremont, GCI Group, [email protected], 416-486-5921