Huawei Launches Cutting-Edge Mate 8 Smartphone

Beautifully crafted flagship device offers features to complement the pace of life in 2016

LAS VEGAS, Jan. 5, 2016 /CNW/ - Today the Huawei Consumer Business Group (BG) unveiled the Huawei Mate 8 smartphone, a flagship device that offers the performance and features needed by on-the-go consumers in 2016. Featuring unparalleled performance, elegant design and cutting-edge technology, the Huawei Mate 8 is designed to be the perfect phone for the busy, time-pressed professional of today.

(Photo: http://photos.prnewswire.com/prnh/20160104/318825 )
(Photo: http://photos.prnewswire.com/prnh/20160104/318826 )

The Mate 8 has a wide range of new features that help the device stand out from the competition. A new generation of fingerprint technology allows the phone to be both smart and secure; for example, the fingerprint-recognition system will make online mobile purchases easier and faster than ever before.

Users can also expect a revolution in mobile photography, thanks to three years of research and development. Huawei has developed the first 'proprietary image sensor processor' which will give users faster focusing, higher clarity and more accurate colours to their photography.

An 8 megapixel front camera has also been included on the device, enabling the perfect selfie. The camera has been further enhanced by a new beauty algorithm to enhance skin tones in photographs.

In so many ways, the device is also more intuitive than ever before, not least with the business card-scanning capability. This allows for contacts to be added simply by capturing a business card with the phone's camera.

"When we envisioned the Huawei Mate 8, we knew we needed to deliver a device that offers global business professionals speed, convenience and connectivity in a beautifully designed package that stands out in a competitive landscape," said Kevin Ho, President of Huawei Handset BU - ‎Huawei Consumer Business Group. "We're proud to deliver a smartphone that offers the performance and features needed to allow users to stay connected, stay productive and achieve more in every facet of their lives."

The Huawei Mate 8's enhanced processors allow all of the above and more to happen at the same time, without any drop in performance. This is perfect for today's user, who relentlessly multi-tasks between professional and personal duties. To demonstrate this, a new 'split-screen' mode allows for multiple apps to be visible and used at exactly the same time.

What's more, to ensure users aren't left high and dry, the Mate 8's battery gives users two days' usage, with turbocharging technology charging the Mate 8 to a day's charge in just 30 minutes. The result is a phone that works harder, quicker and much more seamlessly than anything else on the market.

Notes to Editors 

• Running on Huawei's EMUI 4.0 Operating System, based on Android Marshmallow 6.0, the Huawei Mate 8 offers hundreds of user experience tweaks and improvements
• Features a productivity-enhancing split-screen mode that enables enhanced multitasking between apps
• The circular fingerprint sensor has a depth of 0.45 mm, improving the effective identification area by 10 per cent
• The fingerprint recognition algorithms include three levels of biometric information, increasing the unlock speed by up to 100 per cent and cutting recognition failures in half
• The Mate 8 adopts the revolutionary, all-new Sony 16MP IMX298, increasing the sensor size up by 23 per cent for breathtaking images
• A 6-inch IPS-NEO display means the Mate 8 has an 83 per cent screen-to-body ratio
• The Mate 8 is the first smartphone to run on Huawei's new Kirin 950 chipset and use TSMC 16nm FinFET plus chip technology
• A 4000mAh battery gives the phone two days of charge time

Efficient Conferencing 

The Huawei Mate 8 features "Super Hands-Free 3.0" technology, which enables hands-free operation of the phone in a variety of locations. Whether you're in the car, a conference room or at a crowded party, users can enjoy clear conversations from up to 3 meters away. With a 120 degree range of audio pick up and directional noise reduction, conference calls are crisper and clearer than ever before, no matter where they take place.

Globally Connected 

The Mate 8 supports global connectivity and more bands than any other dual-SIM phone, including 5 2G bands, 10 3G bands and 18 4G bands in 217 countries and regions with 1334 sets of operation parameters. This makes it the perfect device for the global business traveler.

About Huawei Consumer BG 

Huawei's products and services are available in more than 170 countries, and are used by a third of the world's population, ranking third in the world in mobile phone shipments in 2014. Sixteen R&D centers have been set up in the United States, Germany, Sweden, Russia, India, and China. Huawei Consumer BG is one of Huawei's three business units and covers smartphones, mobile broadband devices, home devices and cloud services. Huawei's global network is built on 20 years of expertise in the telecom industry and is dedicated to delivering the latest technological advances to consumers around the world.

For more information, please visit: http://consumer.huawei.com/uk/

SOURCE Huawei Consumer Business Group