IABC/Toronto MEDIA ADVISORY - Selling, Implementing and Measuring Social
Media
PR Guru Cyrus Mavalwala Shows Communicators How to Make Social Media Work for Them
TORONTO, Nov. 15 /CNW/ - Blogs, online conversations, and social networking have exploded over the past couple of years, making social media expertise a must-have skill for today's communicators. Opportunities for online engagement, promotion, and monetization are limitless, but when adopting social media, it is critical to demonstrate its business value.
In an exclusive breakfast seminar, Cyrus Mavalwala, ABC, Founding Partner of Advantis Communication and IABC/Toronto Board Member, draws on his experience as a communications expert to offer practical advice on integrating social media into communication programs and measuring success.
In this session, communicators will learn how to develop their sales pitch and a practical plan to integrate social media into external communications. They'll also learn how to get approval to double their budget the next time around by tracking the right metrics with the right tools.
| WHAT: | IABC/Toronto Breakfast Seminar - Selling, Implementing & Measuring Social Media |
| SPEAKER: | Cyrus Mavalwala, accredited and award-winning PR practitioner and speaker |
| WHEN: | Wednesday, November 17, 2010. 8:30 AM to 10:00 AM. (Light refreshments will be provided.) |
| WHERE: | Marriot Downtown Toronto Eaton Centre, 525 Bay Street, Toronto |
FOR MORE EVENT INFORMATION AND TO REGISTER NOW:
http://toronto.iabc.com/iabc-events/2010/10/12/selling-implementing-measuring-social-media-breakfast-seminar/
About the Speaker:
Cyrus Mavalwala, ABC, is an accredited and award-winning PR practitioner and speaker who has been helping companies achieve their business objectives for 17 years. Experienced with early stage companies, not-for-profits and industry leaders, Cyrus has traveled the U.S., Europe and Canada on assignment. His wealth of experience lies in messaging and positioning, strategic communications planning, writing, media and analyst relations, media training, social media, multimedia, internal communications and tradeshow marketing.
This event is sponsored by CNW Group.
About IABC/Toronto
With more than 1,700 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 16,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world's most effective communications practices. For more information please visit http://toronto.iabc.com
For further information:
MEDIA CONTACT:
Christine Andrew, VP Marketing Communications, IABC/Toronto
416.535.2613
[email protected]
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