Contests ask youth to help keep our roads safer
VANCOUVER, Oct. 28 /CNW/ - Turn on your camera or pull out your sketchpad - ICBC is calling on artistic youth to help spread road safety messages to their peers and, in return, they'll be eligible to win some cool prizes.
It's clear that safer roads are a priority in B.C. with new laws introduced this year to ban handheld electronic devices while driving and tougher impaired driving laws and excessive speeding penalties.
"Car crashes remain the number one preventable cause of death for youth in B.C and that's why we're looking to youth to help create advertisements that will reach their peers and express the importance of making smart driving decisions," said ICBC's Nicolas Jimenez, director of road safety.
ICBC has launched two contests: the 180 Film Contest, for 19 to 25 year olds and the Your Ad Here contest, for high school students in grades 8 to 11. The contests ask these groups to create either a short film or a print ad on one of three road safety topics: impaired driving, speeding or distracted driving.
For the 180 Film Contest, the winners of the top three films in each safety category will receive prizes amounting to about $35,000 worth of filmmaking equipment and software. By visiting 180filmcontest.com, you can vote for your favourite entry and the most popular film will receive a people's choice award. The contest closes December 31, 2010.
High school students with a passion for art are also being called on to get inspired and create a print ad for the Your Ad Here contest. The top winner in each region of B.C. (Lower Mainland, Vancouver Island, North Central and Southern Interior) will win an Apple Macbook and their ad will be displayed on next year's high school agendas in their region. Visit icbc.com/youradhere to vote for your favourite ad. The fan favourite will win an Apple iPod touch and the school with the most participation will win an Adobe Creative Suite CS5 software package. The contest closes on January 14, 2011.
ICBC invests in road safety education to help youth adopt smart driving behaviours and recognize the power of choice. To learn how to drive smart, visit icbc.com/drivesmart.
At ICBC, we're committed to our 3.2 million customers and their safety on the road. We license and insure drivers and vehicles across the province through our service centres, plus a network of more than 900 independent brokers and government agent offices. Claims customers are served through local offices and our award-winning Dial-a-Claim call centre. We add value to B.C. communities - our road safety investments help create safer roads, lead to fewer crashes, and help keep our rates stable. To find out more, visit icbc.com.
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For further information:
Media contacts: Kate Pasieka, 604-240-7404
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