Idaho Lottery Celebrates 25 Years with New $25 Instant Game

WINNIPEG, July 2, 2014 /CNW/ - Pollard Banknote Limited (TSX: PBL) ("Pollard Banknote") is pleased to congratulate the Idaho Lottery on the successful launch of its 25^th Anniversary Scratch Game™—celebrating two-and-a-half decades of support for Idaho public schools and the Permanent Building Fund. Launched in February 2014, 25^th Anniversary is the Idaho Lottery's first $25 ticket, and Idaho players have been eager to commemorate this milestone—after 17 weeks on the market, the game accounted for 14% of total weekly instant sales!

"On behalf of Pollard Banknote, we would like to congratulate the Idaho Lottery for 25 years of hard work and dedication in support of good causes within the state—culminating in the launch of its 25^th Anniversary ticket," said Doug Pollard, Co-Chief Executive Officer, Pollard Banknote. "The Lottery's innovative spirit and commitment to offering high-quality, entertaining products play a significant role in its enduring success. We look forward to working with the Lottery for the next 25 years to continue to bring some of the industry's most unique and innovative products to the Idaho market."

"The Idaho Lottery is celebrating our 25^th anniversary with our first $25 scratch game. The game has met with tremendous acceptance and success from Idaho's player base, due in large part to Pollard Banknote's Scratch FX® printing process which produces a silver, celebratory, holographic effect and design," said Jeff Anderson, Idaho Lottery Director. "We are confident we can continue to work with Pollard Banknote to provide innovative products and services that provide additional entertainment value for our player base and responsibly grow revenues to support the people of Idaho."

The mission of the Idaho Lottery is to responsibly provide entertaining games with a high degree of integrity to maximize the dividends for Idaho Public Schools and the State of Idaho's Permanent Building Fund. Since the Lottery's inception in 1989, it has sold over $2.5 billion in products, awarded over $1.5 billion in prizes to players, returned more than $148.2 million in retail commissions, and distributed over $600 million in dividends to Idaho public education and the Permanent Building Fund.

About Pollard Banknote

Pollard Banknote is a leading lottery partner to more than 50 lotteries worldwide, providing high quality instant ticket products, licensed games and strategic marketing and management services for both traditional instant games and the emerging iLottery space of web, mobile and social channels.  The company is a proven innovator and has decades of experience helping lotteries to maximize player engagement, sales, and proceeds for good causes.  Pollard Banknote also plays a major role in the charitable pull-tab and bingo markets in North America. Established in 1907, Pollard Banknote is owned approximately 73.5% by the Pollard family and 26.5% by public shareholders and is publicly traded on the TSX (PBL). For more information, please visit our website at www.pollardbanknote.com.

Forward-looking Statements

Certain statements in this press release may constitute "forward-looking" statements and information, which involve known and unknown risks, uncertainties, and other factors that may cause actual results, performance, or achievements to be materially different from any future results, performance, or achievements expressed or implied by such forward-looking statements. When used in this document, such statements include such words as "may," "will," "expect," "believe," "plan," and other similar terminology. These statements reflect management's current expectations regarding future events and operating performance and speak only as of the date of this document. There should not be an expectation that such information will in all circumstances be updated, supplemented, or revised whether as a result of new information, changing circumstances, future events, or otherwise.

SOURCE: Pollard Banknote Limited

Doug Pollard
Co-Chief Executive Officer
Telephone: [phone]
E-mail: [email protected]

John Pollard
Co-Chief Executive Officer
Telephone: [phone]
E-mail: [email protected]

Rob Rose
Chief Financial Officer
Telephone: [phone]
E-mail: [email protected]