Ideas Wanted! BMW Group Fosters Intercultural Commitment Worldwide

- Cross-reference: Picture is available at http://www.presseportal.de/pm/28255/?keygroup=bild -

MUNICH, April 6 /CNW/ - The BMW Group is presenting its Award for Intercultural Commitment for the first time in 2010. Applicants from all over the world are invited to submit their ideas on the peaceful coexistence of different cultures by 31 May 2010. The initiators behind the three best project proposals will be honored with the award and prize money at a ceremony hosted in Munich on 18 November 2010. Over the course of one year, the company will provide each award winner with a customized package of services concerning organizational, strategic, practical and technological matters. The award competition is one of the BMW Group's contribution to bridging the gap between different cultures and environments.

Dealing with multinational cultural contexts has become a staple of modern society: Increasing migration as well as new dimensions of mobility and virtual communication have made intercultural dialog a regular way of life for many people. And while this diversity of languages, religions, cultures and milieus brings about great opportunities for both individuals and national societies, it is also one of the greatest challenges of our time.

It goes without saying that the BMW Group, a global player with an international workforce of over 100,000 employees, expertly deals with a great number of different cultures.

"To make intercultural understanding work," emphasizes Harald Kruger, member of the Board of Management of BMW AG and Chairman of the award competition "it is necessary to establish a multifaceted culture that is open to people from different cultural backgrounds and environments. The BMW Group Award for Intercultural Commitment is intended to make a contribution by motivating people to enter into an open dialog and join hands."

For further information on the award competition and application requirements please see http://www.bmwgroup.com/award.

For further information: If you have any questions please contact Konstanze Carreras, BMW Group, Corporate Messages and Sustainability, Social Responsibility, Award for Intercultural Commitment, 80788 Munich, Germany, Phone: [phone], Fax: [phone], Internet: http://www.press.bmwgroup.com, E-mail: [email protected]