Ideon Media Acquires SavvyMom Media and UrbanMoms

The newly formed SavvyMom Group is now #1 in Canada

TORONTO, March 18, 2014 /CNW/ - In a move to dominate the Canadian mom digital space, Ideon Media has acquired SavvyMom Media and UrbanMoms.ca. The deal combines the SavvyMom Media properties with UrbanMoms.ca and Ideon's parenting site BabyPost.com to form The SavvyMom Group, now the largest provider of Canadian online content targeted to Canadian moms. With an unduplicated audience of 124,000 unique visitors per month (February 2014 comScore), the SavvyMom Group creates the largest audience of Canadian moms consuming original Canadian content. SavvyMom properties include the SavvyMom.ca website, targeted newsletter editions, and the largest mom blog network in Canada, the SavvyMom Collective, while the UrbanMoms Network is one of the most influential mom communities in Canada.

"Banner ads are dead," says Kevin Bartus, President & CEO of Ideon Media. "Sophisticated marketers need to reach target consumers through an integrated approach that includes native advertising. SavvyMom and UrbanMoms are iconic Canadian parenting brands with large affiliated networks of bloggers and social influencers, and combining them with our own BabyPost creates a dominant offering with more reach through display, newsletters, mobile, social and sponsored stories than any other Canadian parenting brand."

The SavvyMom Group offers standard display ads across all properties, newsletter placements (65,000 + subscribers with four city editions across Canada), social media campaigns and sponsored posts, with a heavy focus on sponsored content and native advertising. "SavvyMom has been creating custom sponsored campaigns since before native advertising became a buzzword," says Minnow Hamilton, Editor-in-Chief and co-founder of SavvyMom Media. "Consumers care what social influencers have to say. They understand native advertising and expect it. It's our job to create value for them, beyond the banner ad."

About Ideon Media

Ideon Media is a boutique media firm that offers a full range of digital custom solutions with the best content to help your brand be seen. Ideon's mission is to create and grow cutting-edge Canadian properties as well as offer advanced display advertising techniques and formats. Ideon Media's sites include BabyPost.com, 29Secrets.com, Nexopia.com and Amongmen.com. In October 2013, PROFIT Magazine named Ideon Media in its annual PROFIT HOT 50, the definitive ranking of Canada's Top New Growth Companies.

SOURCE: Ideon Media

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Minnow Hamilton
Managing Editor, SavvyMom Group
[email protected]

Kevin Bartus
President & CEO, Ideon Media
[email protected]