If you Build it, Canadians will Come: Molson Canadian #AnythingForHockey Rooftop Rink now Available for Group Bookings, Second Contest Launching to Meet Demand

TORONTO, Jan. 18, 2016 /CNW/ - Ever since it was revealed that Molson Canadian was behind the rooftop rink that appeared in downtown Toronto, Canadians have been asking one question: How can I get on it? After listening to its fans online, Molson Canadian is pleased to announce that it will be extending the duration of its #AnythingForHockey rooftop rink to allow for group bookings, as well as launching a second contest that will give more fans an opportunity to get called up.

While originally built specifically for Molson Canadian's #AnythingForHockey contest, which launched in October 2015, the overwhelmingly positive reaction from fans has spearheaded the decision to keep the ice open passed its original closure of Friday, January 29^th, until Sunday, February 7^th.

"The rink was built for our lucky contest winners and was going to be dismantled after we filmed the incredible experience, but after listening to our fans online, we simply had to open the doors to other passionate Canadians," says Chris Blackburn, Director of Marketing, Molson Canadian. "Although maintaining the ice and the rental space comes at a large cost to the brand, we want this once-in-a-lifetime hockey experience to be available to as many fans as possible."

Fans will now have two ways to make their own rooftop rink dreams come true.

• As of Monday, January 18^th Canadians can get a group of 20 friends together and purchase one of 15 Molson Canadian #AnythingForHockey rooftop rink sessions being made available between Friday, January 29^th and Sunday, February 7^th. Each one and a half hour session is $2,000 and includes one hour of ice time, plus access to the Molson Canadian lounge. That's only $100 per person for a once in a lifetime experience! For complete details, please visit www.rooftoprink.ca.
• On Wednesday, January 20^th, Molson Canadian will launch a new #AnythingForHockey contest, giving fans an opportunity to win free access to the rooftop experience. While October's contest was designed to celebrate the extreme lengths that Canadians will take in support of hockey, this new contest will give fans in Ontario an opportunity to lace their skates in the sky. For complete details, please see Molson Canadian's Facebook, Twitter or Instagram account on January 20^th.

"We have also extended ice time to some of our corporate partners, thanking them for their ongoing support," adds Blackburn. "Their contributions to Molson Canadian have helped us create this once-in-a-lifetime hockey rink for our fans."

Because access to the rooftop rink is subject to weather, Molson Canadian is reserving some dates to accommodate guests whose booking may be interrupted. If Toronto's weather cooperates in the coming weeks, that additional ice time will be made available to allow as many guests as possible on the rink.

For more information, please visit: www.molsoncanadian.ca/anythingforhockey

About Molson Coors Canada:
Molson Coors Canada is the Canadian division of Molson Coors Brewing Company, a global brewer with operations in Canada, the U.S., the U.K. and Asia. The company proudly offers some of the most popular brands in Canada with an award-winning brand portfolio that includes Molson Canadian, Coors Light, Molson Export, Rickard's and Molson Canadian 67.

Molson Coors Canada employs 3,000 Canadians, operates seven breweries, including boutique breweries Creemore and Granville Island, and invests in communities from coast-to-coast through its various charitable initiatives and sports and entertainment sponsorships. Molson Coors Canada is committed to promoting its products and events in a responsible manner as part of an active, healthy lifestyle.

Twitter: @Molson_Canadian
Facebook: MolsonCanadian
Website:  http://www.molsoncanadian.ca/ 
Instagram: MolsonCanadian 
Hashtag: #AnythingForHockey

SOURCE Molson Coors Canada

Image with caption: "Molson Canadian #AnythingForHockey Rooftop Rink captured by Toronto Photographer Adeyemi Adegbesan @soteeoh (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20160118_C1090_PHOTO_EN_600041.jpg

Image with caption: "Molson Canadian #AnythingForHockey Rooftop Rink captured by Toronto Photographer Adeyemi Adegbesan @soteeoh (CNW Group/Molson Coors Canada)". Image available at: http://photos.newswire.ca/images/download/20160118_C1090_PHOTO_EN_600047.jpg

Media only: for more information, to request access to the rink or an interview, please contact: Erin Banting at Citizen Relations at [email protected] or 416.414.8637