IKEA Canada Launches New Sustainability Program - The Never Ending List

Program highlights sustainable accomplishments and on-going commitments

BURLINGTON , ON, Feb. 2 /CNW/ - IKEA Canada is launching a new sustainability program, The Never Ending List, that outlines the retail giant's commitment to taking social and environmental responsibility towards its customers, coworkers and suppliers. IKEA has a long standing history of environmental leadership and has now developed this branded platform to be better able to communicate this ongoing commitment.

"For over 50 years, IKEA has embraced sustainable business practices," says Kerri Molinaro , President of IKEA Canada . "The 'Never Ending List' outlines our accomplishments with a goal of expanding our initiatives further here in Canada and around the world."

The Never Ending List yields nearly one hundred social and environmental IKEA stories and continues to grow. Supported online (www.ikea.ca/theneverendinglist) and with in-store communication, customers and coworkers can find what IKEA is doing and how they are doing it worldwide, and at home here in Canada .

The focus of IKEA's efforts is on a number of areas where the company is truly able to make a significant impact: products and materials, suppliers, energy and transport, and community involvement. The organization has set key performance indicators in order to track its own progress. Results are made public annually in the IKEA social and environmental report and will now be included on the Never Ending List website.

Eighty per cent of Canadian consumers would commit to spending more for products that are produced in a socially and environmentally responsible manner (Globescan's CSR monitor). With examples provided through the Never Ending List, customers can shop at IKEA and take pride in living an affordable and sustainable life at home.

    
    About IKEA
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IKEA is a leading home furnishings retailer with 267 stores in 25 countries worldwide, which are visited by 590 million people every year. IKEA Canada has 11 stores which are visited by over 25 million people every year. Last year the ikea.com websites attracted 561 million visitors. Founded in 1943, IKEA's business philosophy is to offer a wide range of products of good design and function at prices so low, the majority of people can afford them. For more information on IKEA, please visit: www.IKEA.ca.

For further information: or to schedule an interview with an IKEA spokesperson please contact: STEFANIE NIEWADA, ACCOUNT MANAGER, OPTIMUM PUBLIC RELATIONS, T: [phone], [email protected]