Indigo Appoints Samantha Taylor to Chief Marketing Officer
TORONTO, May 23, 2019 /CNW/ - Indigo (TSX: IDG), the world's first cultural department store for booklovers, is pleased to announce the appointment of Samantha Taylor to Chief Marketing Officer, effective immediately.
Commenting on the changes Indigo President, Kirsten Chapman said, "I am thrilled to announce the appointment of Sam to her new role. During her five years with the company, Sam has made an indelible mark on Indigo – her passion for the business is undeniable and she has an outstanding ability to connect with customers. We look forward to Sam's ongoing leadership as we continue in Indigo's mission to enrich the lives of our customers."
Ms. Taylor first joined Indigo in 2014 as Vice President of Marketing. Most recently, Ms. Taylor held the title of Senior Vice President of Marketing, responsible for all Indigo brand communication, traditional and digital marketing, national events and the Indigo loyalty program plum® rewards. In her new role, Ms. Taylor will oversee the Indigo Love of Reading Foundation in addition to her current portfolio.
Ms. Taylor's previous experience includes a diverse mix of senior level leadership across such global brands as Mattel and Hallmark. She is a champion for women in business through her mentorship and leadership.
To learn more about Indigo, please visit the Our Company section at indigo.ca.
About Indigo Books & Music Inc.
Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book, gift and specialty toy retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigospirit; Chapters; and Coles. The online channel, indigo.ca, offers a one- stop online shop with a robust selection of books, toys, home décor, stationery, and gifts.
Indigo founded the Indigo Love of Reading Foundation in 2004 to address the underfunding of public elementary school libraries. Every year the Indigo Love of Reading Foundation provides grants to high-needs elementary schools so they can transform their libraries with the purchase of new books and educational resources. To date, the Indigo Love of Reading Foundation has committed over $30 million to 3,000 elementary schools, benefitting more than 900,000 students.
SOURCE Indigo Books & Music Inc.
Kate Gregory, Director, Public Relations, [email protected]
Share this article