Indigo is Canada's headquarters for launch of Harry Potter and the Cursed Child Parts One and Two
Get it first at Indigo! Enjoy Midnight Magic events at all Indigo and Chapters store locations across Canada.
TORONTO, July 28, 2016 /CNW/ - Indigo (TSX: IDG), the world's first cultural department store for booklovers, is delighted to celebrate the launch of Harry Potter and the Cursed Child Parts One and Two. All Indigo and Chapters stores across Canada are looking forward to hosting Midnight Magic, an evening of magic, wizardry and extended store hours, on Saturday, July 30th so that fans can get their hands on the long-awaited script book first.
At 12:01 a.m. on July 31st, the special edition script book of the play by Jack Thorne based on an original story by J.K. Rowling, Jack Thorne and John Tiffany will finally become available for purchase or pre-order pick-up. Starting at 10 p.m. on Saturday, July 30th, all Indigo and Chapters stores across the country will be marking the occasion with Midnight Magic events.
Midnight Magic is an opportunity for Harry Potter fans to celebrate the launch of the newest story in the series, and get their copy first just after midnight strikes at their local Indigo or Chapters store. Harry Potter fans are encouraged to dress up as their favourite character from the series and get sorted into their Hogwarts houses. In addition, fans can look forward to going head-to-head in Harry Potter trivia and penning a birthday message on a massive card for Harry Potter and J.K. Rowling – who share the same birthday of July 31st. Washable tattoos, colouring sheets and word puzzles will be handed out throughout the evening to add to the magic. All Indigo and Chapters stores will remain open until the very last customer has been served. For a complete listing of stores with extended hours, please visit indigo.ca.
"We are huge Harry Potter fans at Indigo and are counting down the days until we can dive back into J.K Rowling's Wizarding World," said Kirsten Chapman, EVP, Digital and Chief Marketing Officer for Indigo. "With this exciting release just days away, we look forward to celebrating at our stores with fans from coast-to-coast as the Harry Potter headquarters in Canada once again."
To guarantee they'll get it first, fans can still pre-order Harry Potter and the Cursed Child Parts One and Two before 11:59 p.m. on Friday, July 29th and select the ship-to-store option at checkout for free. Plus, anyone who pre-orders will receive an exclusive free Indigo tote to mark the occasion. Visit indigo.ca/events to stay up-to-date on launch details from Indigo.
PHOTO OPPORTUNITY:
Media are welcome to attend Midnight Magic at Indigo Bay & Bloor.
| Where: |
Indigo Bay & Bloor |
| Manulife Centre |
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| 55 Bloor Street West |
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| Toronto, ON |
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| Date: |
Saturday, July 30th |
| Time: |
Festivities begin at 10 p.m. |
SOURCE Indigo Books & Music Inc.
Kate Gregory, Manager, Public Relations, Indigo, [email protected]
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