Indigo launches KOBO(TM) eReader in black

TORONTO, May 7 /CNW/ - Indigo Books & Music have today launched their popular new dedicated KOBO eReader in black at Indigo, Chapters and select Coles stores nationally. The device is also available online at www.chapters.indigo.ca. The original porcelain coloured device has been available for a week in stores. Both colours are proving very popular with Canadian consumers with first week sales of the device exceeding expectations.

Priced at just $149, the stylized, affordable, eInk based reader provides significant value and functionality for the booklover. The sleek device comes pre-loaded with 100 classic books so Indigo customers can start reading right out of the box, or they may choose to easily access the catalog of over 2 million eBooks, including today's bestsellers, newspapers and magazines through USB or wirelessly through Bluetooth.

The Kobo eReader is just 120mm x 184mm x 10mm thick and weighs only 221 grams, just slightly more than an average book. With its efficient battery, the Kobo eReader will last up to two weeks on one charge, or up to eight thousand page turns.

"Simple in purpose and use, the $149 Indigo-backed eReader will appeal to those who just want to read."

- Globe and Mail

"Looking at the Kobo as an inexpensive eReader option, it shines above the rest...the Kobo should earn praise for being simple to use and read, and offering many e-book formats for seamless download."

- Digital Journal

"I like the device, but I like the company even more. Kobo offers a safe, simple, and cheap way for users to see if eReading is right for them."

- Globe and Mail

For information specific to the new Kobo eReader, visit: www.KoboeReader.com.

About Indigo Books & Music Inc.

Indigo is a publicly traded Canadian company listed on the Toronto Stock Exchange (IDG). As the largest book and specialty retailer in Canada, Indigo operates in all provinces under different banners including Indigo Books & Music; Indigo Books, Gifts, Kids; IndigoSpirit, Chapters, The World's Biggest Bookstore, and Coles. The online division, www.chapters.indigo.ca, features books, eBooks, toys, music and DVDs, and hosts the award winning Indigo Online Community. Chapters and Indigo are rated as the number one and number two retailers in Canada by the Kubas Major Market Retail Report, and have been on that list since 2000.

About Kobo, Inc.

Kobo is a global eReading service backed by majority shareholder Indigo Books & Music, Borders Group, REDgroup Retail, and Cheung Kong Holdings. Kobo believes consumers should be able to read any book on any device. With a catalog of over two million eBooks, and an open platform, Kobo enables retailers, device manufacturers and mobile operators to bring the joy of eReading to customers everywhere. For more information, visit www.kobobooks.com.

For further information: Media Contact: Janet Eger, Director, Public Relations, Indigo Books and Music Inc., [phone], [email protected]