Industrial Alliance Initiates Coverage of Jovian

TORONTO, Sept. 13 /CNW/ - Jovian Capital Corporation ("Jovian") (JOV: TSX) announces that Industrial Alliance Securities Inc. has initiated research coverage of Jovian and has issued a research report dated September 8, 2010.  The report is available on Jovian's website at www.joviancapital.com.

About Jovian Capital Corporation (www.joviancapital.com)
Jovian acquires, creates and grows financial services companies specializing in wealth and asset management. The Jovian group of companies (AlphaPro Management Inc., BetaPro Management Inc., Horizons Exchange Traded Funds Inc., Hahn Investment Stewards & Company Inc., Horizons Funds Inc., JovInvestment Management Inc., Leon Frazer & Associates Inc., MGI Financial Inc., MGI Securities Inc., MGI Securities (USA) Inc. and T.E. Wealth) manages $12.0 billion of client assets ($7.0 billion in assets under management and $5.0 billion in assets under administration). Additional information is available at www.sedar.com.

For further information:

Philip Armstrong, Chief Executive Officer, Jovian Capital Corporation, [phone]; or
Mark Arthur, President, Jovian Capital Corporation, [phone].