Infogroup Augments Digital Leadership Talent In Its SMB Division

DALLAS, Feb. 11, 2019 /CNW/ -- Infogroup, a leading provider of data and multichannel marketing solutions, today announced the hiring of Mark Cullinane as president of the company's Local Marketing Solutions (LMS) division as well as the appointment of Tim Smith to chief marketing officer of the same division.

Infogroup's Local Marketing Solutions business unit provides full service CRM, lead generation, risk assessment and digital agency solutions for small to medium-sized businesses in addition to hyper-local marketing solutions for businesses of all sizes. 

"This is the latest in a series of exceptional executive recruits for Infogroup and our activity in this area reflects the company's growing momentum as we continue to scale our digital solutions and capabilities," said Michael Iaccarino, chairman and CEO of Infogroup.

Cullinane is an accomplished senior executive with leadership experience in multiple industries including digital advertising, consumer internet, gaming, technology services, and software. He brings a track record of success in results-focused leadership and building high-growth businesses. Cullinane joins Infogroup from Publishers Clearing House where he was senior vice president and general manager of Digital.

"I have had the good fortune to work with several amazing teams during my career, and the Infogroup team is second-to-none," said Cullinane. "Over the last four and a half decades Infogroup has been a trusted partner helping its customers grow their businesses through data intelligence and marketing solutions. I could not be more excited to continue in this rich tradition and help lead the next phase of growth and profitability for LMS and its customers."

Smith is a digital veteran with more than 20 years of expertise in the digital marketing and advertising space. He was promoted from his previous position as general manager, Digital Services, for 'Yes Marketing', a division of Infogroup.

"I am thrilled to join the LMS division and help drive new customer acquisition and revenue growth," said Smith. "Given the strength of the LMS offering, and our ability to drive ROI for our end customers, I look forward to the opportunity to build upon the company's brand presence and market share in SMB market solutions."

About Infogroup
Infogroup is a leading provider of data and data-driven marketing solutions. Infogroup provides data, technology and services that help marketers acquire new customers and maximize the value of existing relationships. The company's data and marketing solutions help clients of all sizes, from local SMBs to FORTUNE 100™ enterprises, increase sales and customer loyalty. Infogroup provides both digital and traditional marketing channel expertise that is enhanced by access to our proprietary data on 280 million individuals and 24 million businesses. For more information, visit www.infogroup.com.

SOURCE Infogroup

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