Interac survey shows more than half of new Canadian families have been targeted by financial fraud

Interac and Conscious Economics join forces to help bolster the fraud awareness and financial fortitude of newcomers

TORONTO, Nov. 8, 2023 /CNW/ - Newcomers are on high alert. A recent survey by Interac Corp. (Interac) reveals seven in 10 (70 per cent) new Canadians polled feel they are more susceptible to financial scams than the general population. Over half (53 per cent) of newcomers say they and/or an immediate family member have been targeted by fraud, while more than half of newcomer respondents (55 per cent) are very concerned about becoming a victim in the future.

As record numbers of immigrants arrive in Canada, scammers are preying on newcomers navigating an unfamiliar financial landscape. The top scams they face include fake job postings (witnessed by 40 per cent of new Canadians surveyed), phishing attempts (37 per cent) and scammers disguising themselves as representatives of official government institutions (34 per cent).  

"Being targeted for financial scams is an all-too-common experience for newcomers. We all have a role to play in providing advice to help build their financial literacy and spot scams before it's too late," said Rachel Jolicoeur, Director, Cybermarket Intelligence and Financial Crime at Interac. "Newcomers want to feel in control and most prefer to spend their own money versus borrowing. As they get used to life in Canada, we need to build their trust when transacting in new ways – such as using Interac e-Transfer or Interac Debit for the first time."  

The Interac survey reinforces that high scam rates are taking a toll on the financial fortitude of newcomers. Only two in ten (22 per cent) newcomers polled strongly agree they would know what to do if they were the victim of a financial scam. Furthermore, nearly six in ten newcomers (56 per cent) say being targeted makes them feel less financially confident, as compared with a third of all respondents polled (36 per cent).

Building financial know-how is a priority for newcomers. The majority of newcomer respondents (73 per cent) indicate they want to learn more about how to protect themselves from fraud, and more than eight in 10 (83 per cent) point to the value of having access to tools that help with managing their spending. To answer these needs, Interac and Conscious Economics have launched Mindfulness & Money for Newcomers and International Students, a digital learning program that teaches financial literacy and fraud prevention techniques.

The three-part course is available free and online to all newcomers who wish to participate, with subtitled modules available in a variety of languages. In addition, the program will be a part of the international student's orientation package at Toronto Metropolitan University (TMU). The new modules build on the success of the Mindfulness & Money program, presented by Conscious Economics and Interac, which has helped nearly 80,000 Canadians build their financial confidence.

"At Interac, our aim is to help empower Canadians to transact digitally with confidence. The latest course we have developed with Conscious Economics is designed to provide newcomers with a supportive community, while establishing the fundamentals of financial and digital literacy," said Daria Hill, Vice President, Marketing & Communications. "Through our research, we particularly see this appetite and need among international students, 93 per cent of whom say they face barriers in managing their everyday finances. The survey also highlights the critical role Interac solutions can play in the lives of newcomers."

To help stay in control, the Interac survey reveals that more than six in ten (63 per cent) newcomers say they prefer to spend their own money instead of borrowing. Using their own money (43 per cent), like with Interac Debit, ranks among the top three strategies newcomers would turn to in order to boost their financial confidence, alongside following a budget (55 per cent) and having savings or investment goals (60 per cent).

Supporting Quotes

"It's critical that newcomers and international students feel supported in every step of their financial journey here," said Aseel El-Baba, co-founder of Mindfulness & Money and the in-house financial therapist at Conscious Economics, who was a newcomer to Canada herself. "This new set of modules will help explore common challenges newcomers face while navigating an unknown financial system and transacting in new ways. They will also look at the ins and outs of fraud prevention as a newcomer."

"As more newcomers choose Canada as their educational destination, it's imperative that they have the supports to set themselves up with healthy financial habits. Mindfulness & Money for Newcomers and International Students will be critical to the new student experience as it will help them navigate their finances in a new setting and feel confident doing so," said Dr. Mohamed Lachemi, President, and Vice-chancellor of TMU. "We are proud to be the first university to include these modules in the supports offered to our international students, so that they can hone skills to carry with them throughout their lives."

About the Interac research

An online nationwide survey was conducted by Discover among 1,202 respondents, age 18 years and older. The sample was comprised of a core sample of 1,000 Canadian adults (representative of the Canadian adult population according to the most recent Statistics Canada census data), plus oversamples to result in subgroup totals of 207 newcomers/new Canadians (defined as those who immigrated to Canada after age 18 and have lived in Canada for less than 10 years) and 99 international students currently studying in Canada. The survey was fielded in English and French from September 28 to October 6, 2023.

About Interac Corp.

Interac empowers Canadians to transact digitally with confidence by providing payment and value exchange services. In helping to develop the future of money and data in Canada, security is the core of everything we do. We help keep Canadian customers safe and secure when transacting. With nearly 300 financial institutions connected to our network, Canadians choose Interac products over 20 million times a day on average to exchange money. Interac champions workplace culture, community, and corporate citizenship. We are proud to be one of Canada's leading and most trusted financial brands.

To learn more about fraud prevention techniques, visit In The Know.

Interac and Interac e-Transfer are trademarks of Interac Corp. 

SOURCE Interac Corp.

Media Contact: Interac Corp., 416-869-2017, [email protected]