Intertainment announces new Ad Taffy platform

New platform instantly connects online and mobile advertisers with users through proprietary location and voice connections suite

TORONTO, Feb. 17 /CNW/ - Intertainment Media Inc. ("Intertainment" or the "Corporation") (TSXV:INT) today announced that it has developed a new industry advertising platform, Ad Taffy (www.adtaffy.com), the sticky business solution. Ad Taffy provides advertisers with the ability to instantly offer online and mobile users geo-targeted location, retailer and product information and can connect them instantly via their online, mobile or land lines to a desired vendor directly with one click of an online or mobile ad.

Ad Taffy is a service and engagement fees based system that removes the user frustration of finding a local vendor or service provider from an online or mobile advertisement. Ad Taffy instantly provides users with real time mapping, retailer and product information and connects them with one click via their online, land or mobile phone as soon as they interact with an ad, reducing the time spent searching for information and increasing lead generation and sales. Ad Taffy is ideal for all online and mobile advertisers that have physical presence and are looking to drive traffic to these locations, engage the consumer at the time of interest as well as increase and measure advertising return on investment.

Working with leading Advertising Agencies and Ad Networks, Ad Taffy instantly generates revenue by providing online advertisers with the ability to instantly connect with users. When a user clicks on a "Locate" button in an online or mobile ad, they are instantly presented with a map pinpointing their current location and the location of the nearest retailers, product dealers or service providers. As a user scrolls over the dealer location on the map, they are provided with a host of rich information that includes product information, videos, inventory, and more.

Using the backbone services of Intertainment's itiBiti platform, a user can, with one click, connect to the retailer by online, land or mobile phones that dials both the retailer location and the user, causing both phones to ring simultaneously, creating an instant connection. Travel directions to the location will also be instantly available and users will have the ability to refine the map results creating a truly personal experience.

Ad Taffy provides online advertisers with an efficient and elegant business model, allowing them to upload their location and inventory data, retailer/dealer logos, rich media (videos, pictures, audio files, etc.) along with data feeds and the ability to create maps that are based on the user's location to offer a fully localized experience for the consumer. The platform is completely customizable for any size of business or service provider and Ad Taffy charges the advertiser a service fee, as well as engagement fees based on system interactions.

Ad Taffy will also be available for connection directly to web sites, allowing users to find dealer locations and communicate with them instantly based on their current location, or through a refined search tool, reducing user frustration when searching a site for dealer information.

As a Microsoft Global Agency Initiative Partner and using Microsoft's Bing Map's Silverlight platform, Intertainment is working with a team of leading global developers on the Ad Taffy platform. Ad Taffy has already garnered major interest from leading Advertising Agencies and Networks as they look for new ways to captivate users. Ad Taffy's platform creates instant engagement and can promote offers by local retailer/dealer, regionally, nationally and can be altered "in real time" to improve performance.

"Intertainment continues to create game changing, revenue generating technologies and services that connect brands with their customers," said David Lucatch, CEO of Intertainment Media Inc. "Ad Taffy has been an instant hit with agencies and brands alike. With the success of itiBiti, we are capitalizing on the opportunities to work with brands and their agencies to deploy Ad Taffy, creating an additional stream of revenue for the Company."

Ad Taffy is expected to be fully in market over the next few months, and the Company will provide updates as the program continues to accelerate.

At the board meeting following Intertainment's Annual General Meeting on February 8, 2009, the Board of Directors granted 2,000,000 common share purchase options at a price of $0.14, to insiders of the Company, subject to regulatory approval. The common share purchase options are valid for 2 years from date of issue.

About Intertainment - www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment owns a number of key properties including Ad Taffy (www.adtaffy.com), itiBiti (www.itibiti.com) and Magnum Fine Commercial Printing Limited (www.magnumprinting.com).

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release.

This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward-looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

For further information: Corporate Inquiries: David Lucatch, CEO, [phone]; Investor Communications: Buchalter Consulting, 1-866-631-6537, [email protected]; Online Investor Relations Hub: AGORACOM [email protected], www.agoracom.com/IR/intertainment