Intertainment begins commercial rollout of Ad Taffy

Location aware technology instantly connects online consumers with advertisers

NEW YORK, SAN MATEO, CA, and TORONTO, July 30 /CNW/ - Intertainment Media Inc. ("Intertainment" or the "Company") (TSXV:INT) today announced that its wholly owned division Ad Taffy (www.adtaffy.com) has commercially launched its location-aware solution for online advertising. Through Ad Taffy's location enhancement features, advertisers can now instantly provide key location information based on a consumer's present geo-location and connect the consumer and vendor by telephone, outside of the browser automatically. Ad Taffy has completed its beta trials and is now working with key US and international agencies and advertising networks to begin commercialization.

A highly engaging SaaS (Software as a Solution) platform, Ad Taffy can quickly and easily be adapted to run within existing advertising campaigns without requiring new or standalone creative. Ad Taffy can be monetized on a CPM (impression), CPC (click), CPA (action) or CPE (engagement) basis, maximizing efficiencies and budgets.

Current market solutions require consumers to click on ads and go through as many as 15 steps and spend up to 6 minutes to try and reach the desired live contact with the retailer or service provider.

Ad Taffy reduces the friction and frustration experienced by streamlining the engagement process between a consumer and advertiser, instantly providing a map location with the consumer's current geo-location clearly identified, points of interest and an intuitive navigation process, allowing the consumer to quickly and automatically connect from the ad to the location by telephone via their online, mobile or landline. The automated telephony connection from the browser to online, mobile and land lines is provided by itiBiti, Intertainment's proprietary communications technology platform.

"Ad Taffy represents a truly innovative way for brands to capitalize on the intent to purchase. Consumers no longer have to continuously click through ads to find information and connect to the vendor. Ad Taffy provides a fluid user engagement experience," said David Lucatch, CEO of Intertainment Media Inc. / President Ad Taffy Inc. "As a SaaS (Software as a Solution) application, Ad Taffy provides brands and agencies with a simplified solution for greater consumer engagement.

Ad Taffy is built using Microsoft's Silverlight platform, Bing Maps and Intertainment's propriety communications technology suite, itiBiti. Silverlight is a powerful development platform for creating rich media applications and business applications for the Web, desktop, and mobile devices.

About Ad Taffy: www.adtaffy.com

Ad Taffy is a SaaS (Software as a Solution) location-aware application for online advertising that works for any industry or business vertical by providing a seamless solution for greater consumer engagement.

Ad Taffy allows consumers to quickly and automatically connect from an online ad to the vendor by telephone via their online, mobile or landline. The telephony connection from the browser to online, mobile and land lines is provided by itiBiti, Intertainment's proprietary communications technology platform.

About Intertainment Media Inc.: www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

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For further information: For Ad Taffy/Intertainment Media Inc.: David Lucatch, CEO, 800-395-9943, [email protected], www.ortsbo.com, www.intertainmentmedia.com; World Market Media, Editor's Desk, [phone] Ext. 307, [email protected], www.worldmarketmedia.com