Intertainment launches "Ortsbo" social media real time universal translator

Ortsbo enables real time conversation translation in over 50 languages with seamless integration to Windows Live Messenger, Facebook, Google Talk and Microsoft Outlook

NEW YORK, SAN MATEO, CA, and TORONTO, July 22 /CNW/ - Intertainment Media Inc. ("Intertainment" or the "Company") (TSXV:INT) is pleased to announce, together with partner Hale Technologies Inc., the launch of Ortsbo ("Ortsbo") the world's first, multi-client, multi-conversation, real time translation platform for social media and email. Available today as a beta client at www.ortsbo.com, it allows people to chat in real time in over 50 instantly translated languages with their friends, colleagues and family using the world's leading social media platforms including Windows Live Messenger, Facebook, Google Talk, and other popular systems reaching over 1 billion people. Ortsbo is also available as an email plug in module for Microsoft Outlook.

Ortsbo for social media is easy to use and free to consumers with revenues generated through sponsorship and advertising activities. To use Ortsbo, a user simply visits www.ortsbo.com and securely logs into their favorite social media platform and Ortsbo instantly displays their friends list. They can then select their home language and a preferred language for each friend. Users can chat back and forth, each using their preferred language, while Ortsbo insures that each is receiving messages in their native tongue. The chat is displayed both in Ortsbo and the friend's social media chat window.

With Ortsbo's plug in email module for Microsoft's Outlook platform, the sender's and recipient's languages are easily selected and both languages are displayed in each email, allowing more in depth language analysis for technical items. The email plug in module is priced at $29.95 US, but a free version is available to users who register with Ortsbo.

For business users, Ortsbo can be licensed and customized for proprietary, secure applications allowing companies, educational institutions and government agencies to converse online and email with their constituents across a multitude of languages. A desktop version for Original Equipment Manufacturers (OEMs) will also be available, allowing Ortsbo to ship on new desktop computers, new to market portable Slates and mobile devices using virtual touch keyboards.

Ortsbo will also be integrated in itiBiti, Intertainment's white label desktop application allowing major brands to create instant multiple language engagement programs with their users as soon as they turn on their computers.

"As recently as last week at Microsoft's World Partner Conference in Washington DC, we received significant interest for Ortsbo from federal and state government groups, education organizations, large corporations, original equipment manufacturers (OEMs) and others, as there is a distinct need to bring the world's languages together in a natural conversational flow using propriety networks and the social media platforms that millions of people use each day," said David Lucatch, CEO of Intertainment Media Inc. "Ortsbo provides an instant universal translation bridge allowing users to interact naturally and effectively in an easy to use environment."

Ortsbo is built using Microsoft's Silverlight platform. Silverlight is a powerful development platform for creating rich media applications and business applications for the Web, desktop, and mobile devices. Ortsbo, available for web and email today, is being enhanced for the desktop, mobile and console devices including Microsoft's Xbox Live.

About Ortsbo: www.ortsbo.com

Ortsbo enables real time conversational translation in over 50 languages and seamlessly integrates with today's most popular social media platforms including Windows Live Messenger, Facebook, Googletalk and others. Ortsbo is also available as a plug in module for Microsoft Outlook.

Ortsbo is a partnership between Intertainment Media Inc. and Hale Technologies Inc. Developed initially as a web application and an email plug in using Microsoft's Silverlight platform, Ortsbo is currently being enhanced for desktop, mobile and console applications.

About Intertainment Media Inc.: www.intertainmentmedia.com

Connecting people with brands, Intertainment Media Inc. is a Rich Media Applications leader, focused on delivering leading edge technology and marketing solutions enabling clients to power enhanced branding, loyalty initiatives and consumer engagement. Selected as a Microsoft Global Agency Initiative partner, Intertainment has joined an elite group of interactive agencies worldwide that Microsoft recommends to its Partners and Customers.

Intertainment Media owns and operates a number of key properties including Ad Taffy, itiBiti, Ortsbo and Magnum Fine Commercial Printing Limited.

Headquartered in Richmond Hill, ON, with offices in New York, Los Angeles and San Mateo, CA, Intertainment Media Inc. is listed on the Toronto Venture Exchange under the symbol "INT".

Neither the TSX Venture Exchange nor its Regulation Services Provider (as that term is defined in the policies of the TSX Venture Exchange) accepts responsibility for the adequacy or accuracy of this release. This news release may contain certain forward-looking information. All statements included herein, other than statements of historical fact, is forward-looking information and such information involves various risks and uncertainties. There can be no assurance that such information will prove to be accurate, and actual results and future events could differ materially from those anticipated in such information. A description of assumptions used to develop such forward looking information and a description of risk factors that may cause actual results to differ materially from forward-looking information can be found in the company's disclosure documents on the SEDAR website at www.sedar.com. The company does not undertake to update any forward-looking information except in accordance with applicable securities laws.

This release may contain forward looking statements within the meaning of the "safe harbor" provisions of US laws. These statements are based on management's current expectations and beliefs and are subject to a number of risks and uncertainties that could cause actual results to differ materially from those described in the forward looking statements. Intertainment Media Inc. does not assume any obligation to update any forward looking information contained in this news release.

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For further information: For Ortsbo, Intertainment Media Inc.: David Lucatch, CEO, 800-395-9943, [email protected], www.ortsbo.com, www.intertainmentmedia.com; World Market Media, Editor's Desk, [phone] Ext. 307, [email protected], www.worldmarketmedia.com